Marketing Events & Partnerships Manager

Custom Ink is a creative team focused on empowering customers to create custom apparel. They are seeking a Marketing Events & Partnerships Manager to take ownership of event strategy and execution, driving sales and customer retention through various events and partnerships.

Responsibilities:

• Owning event and trade show strategy and budget for Swag.com brand. Will develop a deep understanding of our key buyer personas and business goals to align event strategy to drive business outcomes
• Coordinate all event logistics, including vendor negotiations and internal logistics (including who should attend various shows, coordinating travel, hotels, shipping swag, etc. Acts as on-site manager of events and is responsible for representing the brand in a professional and friendly manner
• Increase our trade show presence by employing additional activations like dinners and partnering with other show sponsors
• Work with our marketing and customer success teams to find customer speakers for trade show engagements and webinars
• Help organize intimate creative regional gatherings to bring together customers and prospects for learning, retention, and selling opportunities
• Identify and manage relationships with strategic marketing partners with marketing and sales leadership. Manage marketing partner relationships to expand our reach into new prospect audiences
• Work closely with marketing, sales and customer teams to ensure successful event follow-ups, pipeline creation and ROI reporting

Requirements:

• 3-5 years of experience in event planning & execution, with a proven track record of managing high-touch sponsorships and lead-generation programs
• Experience working with Customer Success, Sales, and Marketing teams to create events with positive ROI
• Proven ability to identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations
• An open mindset comfortable with both coaching and ambiguity; able to test event formats not done before in a mature startup environment
• Self-driven, taking ownership of your job with minimal supervision