Lifecycle Marketing Manager - Acquisition

Boulevard is a company that provides a client experience platform for appointment-based self-care businesses. The Lifecycle Marketing Manager will be responsible for designing and executing lifecycle programs that guide prospects from initial interest to sales readiness, collaborating closely with various teams to optimize marketing touchpoints and drive pipeline impact.

Responsibilities:

• Design and execute multi-channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness
• Own TOFU and MOFU lifecycle strategies that support demo booking, lead qualification, and pipeline creation
• Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach and follow-up
• Collaborate with Events and Field Marketing on post-event and post-tradeshow nurture strategies to convert interest into sales conversations
• Translate content engagement (downloads, webinars, guides) into actionable lifecycle programs that progress prospects through the funnel
• Support ABM initiatives through targeted nurture and sales-aligned messaging for high-value accounts
• Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Marketo, LeanData, Snowflake, etc)
• Establish and maintain a scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement
• Analyze funnel and campaign performance to optimize messaging, timing, and conversion across prospect touchpoints
• Collaborate closely with your lifecycle counterparts (onboarding, adoption, and expansion) to ensure a cohesive end-to-end lifecycle experience

Requirements:

• A strong interest in demand creation and prospect engagement, with a customer-first mindset
• 3+ years in lifecycle marketing, demand marketing, or growth adjacent roles (preferably in SaaS)
• Proven experience building and optimizing lead nurture programs that drive demo bookings and sales readiness
• Strong technical fluency with Marketo and segmentation logic
• Working knowledge of Salesforce and lead lifecycle concepts, with the ability to partner closely with Sales and RevOps
• Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
• Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end
• Experience supporting sales-led growth or B2B SaaS acquisition motions
• Familiarity with event-driven nurture, ABM programs, or content-led demand strategies
• Experience partnering with RevOps or Data teams to define lead stages, scoring, or reporting
• Background in experimentation, funnel optimization, or lifecycle analytics