Strategic Product Marketing Lead

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact with confidence. The Strategic Product Marketing Lead will own the go-to-market strategy and execution for one of SentiLink’s core products, focusing on driving ARR growth and partner value while collaborating across various teams to ensure successful product launches and adoption.

Responsibilities:

• Own GTM strategy and execution for SentiLink’s core synthetic and identity products, with accountability for ARR growth and adoption
• Lead cross-functional efforts across Product, Sales, Marketing, and Partner Success to successfully launch and scale products
• Drive product launches, model rollouts, and cross-sell initiatives into existing partners
• Build and scale foundational GTM systems, including training programs, pricing/packaging guidelines, and sales enablement
• Create clear, compelling positioning and messaging that differentiates SentiLink in the market
• Develop and maintain concise, one-page marketing battle cards that equip sales teams with actionable competitive intelligence, enabling them to address objections, articulate key differentiators, and improve win rates
• Use data and partner insights to continuously refine GTM strategy and inform product direction to help establish SentiLink as the market leader in identity verification
• Perform market research, competitive and opportunity analysis
• Create and evolve the differentiated messaging for SentiLink’s products and brand
• Develop high-impact messaging, positioning, and enablement materials to support Sales and Partner Success
• Create repeatable processes for launching, selling, and supporting products

Requirements:

• 4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS company
• Experience owning or significantly contributing to product launches, GTM strategy, or revenue growth initiatives
• Demonstrated experience marketing for complex, API-driven products, with the ability to translate technical concepts into clear, compelling value propositions for customer-facing teams
• Excellent written and verbal communication skills with an ability to deliver complex information and drive content in a clear and concise manner
• Strong operator mindset with a willingness to execute and build from scratch
• Comfort working in ambiguous, fast-moving environments
• Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
• Analytical and metric-driven mindset
• A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content
• Candidates must be legally authorized to work in the United States and must live in the United States
• Experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry
• Some ability to analyze data (SQL, Excel, and/or basic scripting)