Strategic Product Marketing Lead

SentiLink is a company providing innovative identity and risk solutions aimed at transforming the identity verification landscape in the United States. The Strategic Product Marketing Lead will be responsible for owning the go-to-market strategy and execution for SentiLink's core products, focusing on driving ARR growth and partner value through cross-functional collaboration.

Responsibilities:

• Own GTM strategy and execution for SentiLink’s core synthetic and identity products, with accountability for ARR growth and adoption
• Lead cross-functional efforts across Product, Sales, Marketing, and Partner Success to successfully launch and scale products
• Drive product launches, model rollouts, and cross-sell initiatives into existing partners
• Build and scale foundational GTM systems, including training programs, pricing/packaging guidelines, and sales enablement
• Create clear, compelling positioning and messaging that differentiates SentiLink in the market
• Develop and maintain concise, one-page marketing battle cards that equip sales teams with actionable competitive intelligence, enabling them to address objections, articulate key differentiators, and improve win rates
• Use data and partner insights to continuously refine GTM strategy and inform product direction to help establish SentiLink as the market leader in identity verification
• Perform market research, competitive and opportunity analysis
• Create and evolve the differentiated messaging for SentiLink’s products and brand
• Develop high-impact messaging, positioning, and enablement materials to support Sales and Partner Success
• Create repeatable processes for launching, selling, and supporting products

Requirements:

• 4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS company
• Experience owning or significantly contributing to product launches, GTM strategy, or revenue growth initiatives
• Demonstrated experience marketing for complex, API-driven products, with the ability to translate technical concepts into clear, compelling value propositions for customer-facing teams
• Excellent written and verbal communication skills with an ability to deliver complex information and drive content in a clear and concise manner
• Strong operator mindset with a willingness to execute and build from scratch
• Comfort working in ambiguous, fast-moving environments
• Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
• Analytical and metric-driven mindset
• A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content
• Candidates must be legally authorized to work in the United States and must live in the United States
• Experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry
• Some ability to analyze data (SQL, Excel, and/or basic scripting)