Key skills
SQLCommunication
About this role
DoorDash is a technology and logistics company focused on empowering local economies. They are seeking a data-driven Associate Manager for B2B Performance Marketing to drive growth and manage paid media strategies for their Restaurant suite of products targeting SMB Merchants.
Responsibilities:
- Manage a small team of paid media specialists, setting clear priorities and ensuring operational excellence to increase lead generation and optimize ROAS
- Own the bottom line on all performance marketing programs as they are hyper-growth channels for the respective products
- Lead measurement and tooling initiatives and partner with the Media Ops team to build a best-in-class operation
- Drive high visibility for the team's impact by crafting effective executive communication and own cross-functional relationships
- Develop and implement testing strategies to improve KPIs, including identifying and testing new channels, creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance
Requirements:
- 5+ years of direct, hands-on experience managing paid media (search, display, social), either at an agency or in-house
- 2+ years managing a small team
- Deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV, ROAS and Payback
- Outstanding analytical and problem-solving skills with an impeccable eye for detail
- Intermediate experience with SQL
- Relentlessly resourceful
- Ability to create a compelling narrative from performance data