Job Title: Marketing Analyst
Locations: Boston MA
Duration: 6 months
Job Title: Lifecycle Marketing Mgr
Top 3 Skills: In this role HubSpot experience is a MUST HAVE! You will be running pre-defined processes, working with Content Mkting to identify articles, would be nice if you can setup new projects, strong analysis exp , ability to analyze standard segments. This is a fast paced, startup culture and you will need to be resilient.
Job Description:
The Senior Lifecycle Marketing Manager will lead lifecycle marketing initiatives , working autonomously to drive customer engagement and retention strategies. This role provides coverage for the Director of Lifecycle Marketing during maternity leave, requiring strong strategic thinking, independent execution, and cross-functional collaboration with the Director of Brand and Director of Product. The ideal candidate thrives in dynamic environments, makes data-driven decisions, and can balance strategic planning with hands-on campaign execution.
What You'll Do:
- Lead end-to-end lifecycle campaign strategy and execution, including email and SMS programs across multiple customer segments (consumers, installers, and partners)
- Own and execute our monthly email newsletter program, creating personalized content for unique audiences across lifecycle stages to engage and nurture them with educational content on home electrification
- Independently manage campaign production, including writing high-performing email and SMS copy, collaborating with the design team on creative assets, conducting quality assurance, and deploying campaigns through our email and SMS service providers
- Drive customer engagement and retention strategy in partnership with Directors of Brand and Product, identifying opportunities and developing campaign roadmaps
- Optimize email performance through systematic A/B testing of subject lines, content, CTAs, design elements, and send strategies
- Build and maintain strong cross-functional relationships across multiple levels, facilitating timely feedback and approvals while managing competing priorities
- Analyze and report on campaign metrics, translating data insights into actionable recommendations and making tactical decisions to improve performance
- Manage project timelines and stakeholder communications autonomously, escalating only when strategic input is needed
What We Look For:
- Minimum 6 years of experience in lifecycle, email, or CRM marketing with demonstrated progression of responsibilities
- Proven track record of working independently and managing marketing programs with minimal oversight
- Experience with marketing automation platforms; strong proficiency with HubSpot required
- Advanced skills in email segmentation, personalization strategies, and audience targeting
- Experience with copywriting and editing, including leveraging AI tools to enhance efficiency and quality
- Strong strategic thinking with ability to balance big-picture planning and tactical execution
- Excellent communication, stakeholder management, and project management skills
- Advanced analytical capabilities with experience using data analysis tools (Excel, Tableau, Periscope, or similar) to drive decision-making
- Creative problem-solver who can navigate ambiguity and adapt to changing business needs
- Ability to collaborate effectively with brand and product teams on messaging and positioning
- Working knowledge of HTML/CSS a plus
- Passion for clean energy and home electrification a plus