Field Marketing Manager North America

Planon is a rapidly growing company in North America, seeking a Field Marketing Manager to drive regional marketing activities. The role involves coordinating campaigns, managing events, and generating demand while collaborating closely with Sales to enhance customer satisfaction and market visibility.

Responsibilities:

• Plan and execute in-person and virtual events such as tradeshows, roadshows, customer sessions, roundtables, and webinars, prioritizing impact over volume
• Drive integrated demand generation campaigns, including ABM, digital, webinar, and event-led initiatives
• Coordinate multiple marketing projects simultaneously with Sales, Account Management, global marketing teams, and external partners
• Manage content initiatives like events assets and localize campaign assets
• Track campaign performance, maintain Salesforce and marketing automation hygiene, and report on results

Requirements:

• 3 to 4 years of B2B marketing experience, ideally in technology or SaaS
• Proven experience planning and executing events (tradeshows, webinars, roadshows) as part of integrated demand generation campaigns
• Hands-on experience running demand generation and account-based marketing campaigns across multiple channels
• Strong project management skills and confidence working with multiple stakeholders
• Experience with Salesforce and marketing automation tools such as Marketo