Performance Marketing Manager, Consumer Electronics

Level Home is redefining the smart home with innovative technology and is seeking a highly analytical Performance Marketing Manager to drive direct-to-consumer revenue. The role involves leading digital customer acquisition strategies, optimizing conversion rates, and managing performance marketing budgets to achieve aggressive e-commerce growth.

Responsibilities:

• Conversion Rate Optimization (CRO): Partner with the e-commerce and web development teams to design and implement rigorous A/B testing across landing pages and the Shopify purchasing funnel
• Cross-Functional & Creative Collaboration: Work closely with the Brand Marketing, Creative, and Product teams to ensure all performance campaigns align with Level’s 'invisible design' ethos and premium brand identity
• Performance Marketing Strategy: Lead the end-to-end digital marketing strategy for Level.co, managing and scaling paid acquisition channels including Paid Search (Google Ads), Paid Social (Meta, TikTok, Pinterest), Affiliate, and Display
• Budget & KPI Ownership: Manage the DTC media budget, allocating spend efficiently to meet and exceed ambitious targets for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost Per Action (CPA), and Lifetime Value (LTV)
• Data & Analytics: Utilize Google Analytics (GA4) and other attribution tools to build transparent performance dashboards. Deliver actionable business insights and strategic pivots directly to Marc Lee and the executive team
• Agency Management: Act as the primary point of contact for external performance marketing, media buying agencies, and affiliate networks, ensuring high-quality output and tight alignment with Level’s aggressive growth goals

Requirements:

• 5+ years of experience in DTC performance marketing, growth marketing, or digital acquisition, ideally within consumer electronics, smart home technology, or premium consumer hardware spaces
• A proven track record of accelerating e-commerce revenue for a consumer brand
• Deep, hands-on expertise with major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads) and e-commerce analytics tools (GA4, Shopify)
• You are deeply proficient with data, mastering attribution models and customer journey mapping
• You have a strong appreciation for design and understand how to drive aggressive direct-response metrics without sacrificing a premium, minimalist brand identity
• You thrive in a fast-paced environment, are an excellent communicator, and are excited to build on past channel successes to push our DTC engine to new heights