Product Marketing Manager

ExpertVoice is a company that collaborates with leading consumer brands to engage everyday experts and enhance their expertise. They are seeking a Product Marketing Manager who will support go-to-market efforts, translate product updates into impactful campaigns, and collaborate with various teams to ensure successful product launches.

Responsibilities:

• Positioning & messaging strategy: Develop and maintain product positioning and messaging frameworks that differentiate ExpertVoice for key audiences. Translate market and user insights into narratives that align the business and resonate with experts and brand partners
• Go-to-market execution: Own end-to-end campaign execution for product launches, feature rollouts, and promotional moments. Help bring GTM plans to life across channels — ensuring timelines, assets, and messaging are aligned
• Cross-functional collaboration: Partner with Product, Marketing, Operations, and Revenue teams to translate product updates into clear, actionable campaigns. Keep teams aligned on priorities, deliverables, and launch readiness
• Performance insights: Monitor campaign performance and contribute to reporting that highlights key wins, learnings, and opportunities. Use insights to help optimize future launches and messaging
• Operational excellence: Support tools and workflows that keep campaigns running smoothly. Identify opportunities to improve processes, enhance collaboration, and scale impact across the marketing org
• AI-assisted workflows: Leverage AI writing and productivity tools to move faster without sacrificing quality. Help the team identify and adopt emerging tools that improve how we create, test, and iterate on content and campaigns
• Campaign & launch support: Lead launch readiness — coordinating assets, managing dependencies, and ensuring cross-team execution stays on track
• Content & enablement: Support the development of campaign briefs, product one-pagers, and internal documentation. Help refine positioning and ensure consistency across all marketing efforts

Requirements:

• 2-3 years of experience in product marketing, marketing, or campaign management with a strong focus on cross-functional execution
• Proven track record of owning go-to-market strategies — from positioning and planning through launch and optimization
• Comfortable translating complex product updates into clear, engaging, and actionable messaging
• Familiarity with campaign planning, content development, and sales enablement support
• Data-informed mindset with experience tracking performance and applying insights to improve results
• Familiarity with tools like monday.com, Jira, Pendo, Figma, Notion or similar platforms
• Highly organized, detail-oriented, and proactive in driving projects forward
• Thrives in a fast-paced, dynamic environment — able to manage multiple concurrent projects, context-switch effectively, and maintain quality across workstreams without losing momentum
• Experience leading go-to-market efforts across B2B and B2C audiences, ideally within a marketplace environment, is a plus
• Hands-on experience using AI tools (e.g., ChatGPT, Claude or similar) to accelerate content creation, research, or campaign development