Product Marketing Manager_Loyalty, Retention and Engagement

The Sage Group’s client is a major U.S. consumer platform focused on enhancing customer loyalty and engagement. They are seeking a Product Marketing Manager to develop and execute marketing strategies that deepen customer connections and drive loyalty program adoption.

Responsibilities:

• Create and execute comprehensive loyalty marketing strategies that drive customer usage frequency, retention, and lifetime value
• Lead inbound and outbound marketing for loyalty programs, optimizing the customer journey from awareness to active program engagement
• Develop and test novel loyalty program constructs that go beyond traditional rewards to build genuine customer affinity
• Leverage deep customer insights to understand what drives customer loyalty, using research to inform program evolution and marketing approach
• Monitor and analyze performance metrics including frequency of purchase, program adoption, engagement rates, and retention, using insights to optimize initiatives
• Collaborating with Strategic Business Development, Product, Research, Design, and cross-functional partners to shape loyalty strategy and roadmap
• Be the voice of the customer, ensuring loyalty programs and communications resonate emotionally while delivering business results
• Tackle ambiguous problems with a strategic mindset, creating thoughtful recommendations for how to evolve the company’s approach to loyalty marketing
• Act as a thought leader within the organization, championing customer-centric approaches to building lasting customer relationships

Requirements:

• 7+ years' experience in marketing
• 5+ years in loyalty marketing, retention marketing, or consumer engagement programs
• Proven track record of designing and executing loyalty programs or retention strategies that drive measurable business outcomes
• Experience applying behavioral psychology and customer insights to create emotionally resonant marketing experiences
• Analytical thinker with experience in data-driven marketing. Ability to balance quantitative performance metrics with qualitative customer understanding
• Strong interpersonal skills with the ability to collaborate, influence, and work cross-functionally with internal stakeholders across product, analytics, and business development
• Extremely strong written and verbal communication skills. Comfortable presenting strategic recommendations to executive leadership
• Thrives in fast-paced environments and can adapt quickly to shifting priorities. Bias toward action with the ability to identify opportunities and simplify complex problems
• Passion for understanding what makes customers tick and translating insights into programs that drive loyalty
• B2C, Consumer Tech candidate backgrounds