Marketing Manager

Premier Performance LLC is seeking a Marketing Manager to execute APG Truck-Division’s promotional and content strategy across digital channels. The role involves managing email marketing, coordinating content across platforms, and tracking performance metrics to enhance campaign effectiveness.

Responsibilities:

• Execute marketing campaigns across email, social media, blog content, and forum channels based on a structured marketing calendar and direction from leadership
• Manage email marketing end-to-end, including campaign setup, build/layout, segmentation, scheduling, QA, and deployment
• Coordinate and publish content across channels, ensuring messaging is accurate, on-brand, and aligned with current promotions, product priorities, and seasonal initiatives
• Collaborate with Merchandising and leadership to ensure all campaign content reflects current offers, inventory priorities, and vendor requirements
• Maintain and optimize email templates and campaign execution standards to ensure mobile-friendly design, clean formatting, and strong deliverability
• Track and report on email and content performance, including engagement, traffic, conversion, and revenue, and provide recommendations for improvement
• Support ongoing email list management efforts, including basic segmentation, list hygiene, and targeting in partnership with leadership
• Contribute to content and creative asset development as needed, ensuring a consistent and professional brand presentation (graphic design experience preferred, not required)
• Collaborate cross-functionally with Marketing, Portfolio Management, eCommerce, and Customer Service to ensure alignment with business goals and customer expectations
• Coordinates workload across cross-functional partners to ensure channel tasks are completed accurately and on schedule, including launches, listing updates, and promotional set-up
• Reviews work for accuracy and completeness, with emphasis on fitment integrity where applicable, listing quality, compliance with channel requirements, and pricing/promo accuracy
• Supports onboarding and training for team members involved in channel operations, listing management, and promotional execution, including maintaining SOPs and process documentation
• Participates in performance feedback discussions and recommends process improvements, tooling needs, and resourcing considerations to leadership

Requirements:

• Bachelor's degree in Business, Marketing, eCommerce, Supply Chain, or a related field, or equivalent combination of education and experience; automotive/diesel truck familiarity is strongly preferred, and experience working in a fitment-driven product environment is a plus
• 3 to 6 years of experience in ecommerce, marketplace management, omni-channel operations, or digital retail management, with demonstrated ownership of performance and day-to-day execution
• Hands-on experience managing email marketing platforms such as Mailchimp, Klaviyo, or similar, including campaign setup, segmentation, and performance tracking
• Experience working within Shopify or similar ecommerce platforms, with familiarity in managing promotions, content updates, and onsite merchandising
• Experience using Meta Business Suite (Facebook/Instagram), including scheduling posts, managing content calendars, and monitoring basic performance metrics
• Working knowledge of promotional campaign execution, including offer details, exclusions, deadlines, and post-launch QA to ensure creative and messaging are accurate across channels
• Experience using analytics and reporting to evaluate channel performance and make recommendations, including sales, conversion, margin impact, return rates, and advertising efficiency metrics where applicable
• Experience coordinating cross-functionally with merchandising, marketing, inventory/operations, and other teams to execute channel priorities
• Experience contributing to creative asset development is preferred but not required
• Graphic design experience preferred, not required