Business Development Representative (BDR) | Représentant·e au développement des ventes

Verosoft delivers mission-critical B2B SaaS solutions that optimize asset management and streamline operations across various sectors. The Business Development Representative (BDR) will manage lead response and qualification, run discovery calls, and ensure CRM accuracy, while collaborating with Sales and Marketing to enhance lead quality and conversion performance.

Responsibilities:

• Respond to inbound leads from SEO, PPC, events, campaigns, webinars, and 'Book a Call' requests
• Accept, qualify, or disqualify leads using agreed criteria; convert qualified leads into MQL/SAL and opportunities using BANT and the sales playbook
• Schedule and support discovery calls with sales reps or consultants; log outcomes and next steps in CRM
• Send follow-up materials (brochures, vertical collateral) and maintain tight follow-up loops across email, phone, and LinkedIn
• Monitor inbound demo bookings and route leads to the correct Account Owner (direct vs partner)
• Research and tag target accounts and personas using Internal AI platforms, ZoomInfo, LinkedIn Sales Nav, and intent signals
• Build and refresh outbound target lists by vertical and intent
• Define and execute outbound/ABM actions (signals, coverage rules, multi-threading, cadence)
• Reactivate recent historical leads (6-month) with a defined sequence, account mapping, and re-qualification checklist, if applicable
• Log all activities and notes in CRM timelines (calls, emails, LinkedIn touches) from Lead – MQL and New Opportunity
• Create/associate contacts upon qualification; enrich lead/account data (firmographics, personas, intent)
• Run deduplication reporting; merge duplicates and maintain clean lead/contact/account records
• Ensure required fields, stages, and automation flows (routing) are functioning and used correctly
• Review personal dashboard performance (meetings booked, Lead-MQL→SAL) and share insights
• Document the BDR workflow end-to-end (inbound, outbound, nurture, handoff)
• Define and maintain required CRM fields and hygiene standards
• Standardize messaging and templates (email, LinkedIn (SalesNav), call talk tracks, voicemail) and build cadences for inbound/outbound/nurture
• Build a vertical proof library (customer story, key bullets, metric) to plug into messaging and nurture the AI knowledge base
• Partner on call coaching and objection handling (library + roleplay), and track activity-to-meeting performance by vertical/sequence
• Participate in sales meetings and recurring 1:1s with Marketing and AEs to improve lead quality, messaging, and conversion
• Provide clear feedback loops on campaign performance, lead quality, and process gaps
• Support leadership with actionable insights from MQL → SAL (Sales Accepted Leads)