Growth Marketing Specialist

ChatGPT Jobs is seeking a driven Growth Marketing Specialist to architect and scale the digital acquisition engine. This role involves owning the full-funnel lifecycle and optimizing conversion performance across web properties.

Responsibilities:

• Architect and manage website strategy, including architectural, semantic, and conversion-centric alignment
• Oversee Conversion Rate Optimization (CRO) and site integrity, focusing on technical performance and data-driven testing
• Develop and execute Search & Generative Engine Strategy (SEO / AIO / GEO), including content authority and technical SEM
• Orchestrate paid media campaigns across multiple platforms (Google Ads, YouTube, Meta, LinkedIn)
• Manage HubSpot for intent-based marketing, lead intelligence, and attribution modeling
• Plan and analyze campaigns, reporting on key metrics and implementing emerging trends

Requirements:

• 3–5+ years of experience in growth marketing, performance marketing, or technical marketing
• Proven experience managing full-funnel digital acquisition (SEO, paid media, CRO)
• Strong hands-on experience with HubSpot or similar CRM
• Demonstrated ability to manage and optimize paid media campaigns across Google Ads, YouTube, Meta, and LinkedIn
• Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO)
• Experience leading website strategy and CRO initiatives
• Familiarity with web technologies and infrastructure
• Strong proficiency in analytics and tracking tools (Google Analytics, Google Tag Manager, Google Search Console)
• Ability to interpret complex data and translate it into actionable insights
• Experience managing external agencies and vendors
• Excellent project management and communication skills
• Detail-oriented, proactive, and accountable
• Bachelor's degree in Marketing, Business, Analytics, or related field