Business Development Representative

AppDirect is a subscription commerce platform that empowers digital entrepreneurs globally. They are seeking a Business Development Representative to generate qualified pipeline through targeted outreach, engage with senior IT and operations leaders, and support the sales team in qualifying opportunities and coordinating outreach efforts.

Responsibilities:

• Generate qualified pipeline by running targeted outbound sequences across cold calls, email, and LinkedIn — working toward a target of 10+ qualified meetings per week
• Research target accounts using ICP criteria, hiring signals, funding rounds, and org structure to identify the right entry points before reaching out
• Run discovery calls with Director-level and above stakeholders to qualify opportunities against our framework before handing off to an Account Executive
• Deliver detailed handoff briefs to AEs so they walk into every first meeting fully prepared
• Partner with Account Executives on territory strategy and coordinate outreach for high-priority accounts
• Track activity and pipeline performance in HubSpot to keep your book of business clean and reportable
• You’ll leverage AI to move with Speed and Efficiency while delivering highly tailored and personalized messaging over email, linkedin or on the phone

Requirements:

• At least 1 year of customer-facing experience: any role where you had to engage, persuade, or serve people directly (prior BDR/SDR experience is a strong plus)
• Comfort with cold outreach across phone, email, and LinkedIn, this is a core part of the job every single day
• Strong written communication skills. Your outbound messaging should sound like a real person wrote it, tied to specific research, not a template
• Experience with a CRM such as HubSpot or Salesforce and a sales engagement tool such as Salesloft or Outreach (or a genuine willingness to learn fast)
• A clear reason you want to be in sales. We're looking for people building a career here, not filling a seat