Senior Product Marketing Manager, Pro Experience

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, and they are seeking a Senior Product Marketing Manager for Pro Experience. This role involves owning the communication strategy with Pros, ensuring their engagement and success on the platform, while designing processes and systems to enhance the Pro experience.

Responsibilities:

• Own how LawnStarter communicates with Pros, across every touchpoint, across the full lifecycle, with a clear goal: more Pros succeeding on the platform
• Partner with Product to design and maintain the system for Pro-facing in-app communications, communicating platform changes, incentives, and performance data at the right moments in the Pro journey
• Pro community building in Bettermode, which includes engagement strategy, content cadence, and the tone of voice for all Pro-facing communications
• Define the vision for Pro Academy (training, upskilling, potential partnerships like Greenius); work with partners on content production and delivery
• Strategy for the knowledge base, FAQs, and how-to content that let Pros find answers without contacting support
• Own the Pro listening system, interviews, call reviews, Bettermode monitoring, support trend analysis, and route insights to product, ops, and support in ways that drive actual decisions
• Own how challenges, badges, and tier-based incentive programs are communicated to Pros across the full lifecycle, from early activation through long-term retention

Requirements:

• You've developed genuine expertise on a supply-side or creator-side user segment by listening directly
• You write for real people, not for corporate approval
• You connect communications to outcomes
• You influence without authority
• You build from scratch
• AI-native. You've used AI tools to scale content creation, synthesize qualitative feedback, or automate communications workflows