Performance Marketing Lead

Second Front Systems (2F) is seeking a Performance Marketing Lead to own and scale their demand engine, driving measurable growth in sales-qualified pipeline across various channels. This role involves building an integrated performance marketing strategy and managing hands-on paid acquisition while collaborating with cross-functional teams to optimize pipeline impact.

Responsibilities:

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for ROI
• Build and execute an integrated performance marketing strategy spanning paid media, SEO, content, events, partnerships, and sales-led programs
• Lead a structured growth experimentation program across channels, running continuous tests to improve conversion, efficiency, and pipeline velocity
• Manage hands-on paid acquisition across LinkedIn, Google, and emerging platforms, optimizing budget allocation for pipeline impact
• Identify and validate new demand channels through controlled pilots and data-driven analysis
• Build and scale SEO and content programs that generate qualified inbound demand while maintaining high production standards
• Apply AI-enabled workflows to accelerate campaign development, audience targeting, personalization, and performance analysis
• Own full-funnel performance, including landing page optimization, conversion rate improvement, lifecycle nurture, and lead scoring
• Partner with Events to maximize pipeline impact before, during, and after strategic activations
• Collaborate with Partner Marketing to drive joint demand initiatives that expand reach and accelerate deal cycles
• Develop clear attribution models that connect multi-channel activity to sales-qualified pipeline and revenue
• Create repeatable playbooks and systems that scale as the company grows

Requirements:

• 6+ years of experience in B2B performance or demand generation marketing
• Proven track record of generating measurable sales-qualified pipeline, not just leads
• Strong hands-on experience managing paid advertising platforms
• Experience driving SEO and content programs that produce qualified demand
• High standards for content quality and marketing production
• Proficiency with modern marketing tools and AI-enabled workflows
• Comfort operating in ambiguous, fast-moving startup environments
• Strong analytical mindset and experience working with performance data
• Excellent cross-functional collaboration and communication skills
• A passion for our mission to strengthen national security
• This role requires U.S. citizenship due to government contract requirements
• Candidates must reside in one of our approved hiring hubs: DC/Maryland/Virginia, Raleigh/Durham/Chapel Hill, NC, Denver/Colorado Springs, CO, Dallas/Fort Worth, TX
• Experience marketing to defense or federal customers (B2G)
• Experience in high-growth startup environments