Semgrep is a leader in code security for builders, empowering invention without friction. The Senior Product Marketing Manager will play a critical role in enabling security and software engineers to understand the value of the Semgrep platform, developing product launch strategies and creating marketing materials that convey the product's benefits.
Responsibilities:
- Develop product launch strategies that maximize impact and reach of our product development
- Become the subject matter expert for your product, including through direct, hands-on use of Semgrep itself
- Build demo projects and proof-of-concept integrations that bring Semgrep’s capabilities to life for developer and security audiences
- Use AI tools fluently in your daily work to accelerate research, content creation, and competitive analysis
- Show security and developer teams how they’ll benefit from Semgrep products by creating and shipping material that succinctly conveys their value
- Enable and train our fast-growing sales team by developing collateral for internal and external consumption
- Partner closely with product management on product and feature launches, and messaging feedback
- Educate the security and developer communities about the value of enforcing security and code standards
- Drive pipeline growth by collaborating with demand generation, events, community, and RevOps to ensure success of our messaging and high impact campaigns
- Make a direct, tangible impact on the product’s and company’s growth
Requirements:
- Experience in or a strong orientation toward go-to-market work, whether through marketing, developer advocacy, technical product management, sales engineering, or adjacent roles; career changers from software engineering or other technical disciplines are strongly encouraged to apply
- A computer science degree, software engineering background, or equivalent hands-on technical experience: you can read code, work with APIs, and build simple projects to illustrate product value
- Fluency with AI tools and a working familiarity with AI-assisted development workflows, including hands-on experience building with or evaluating LLM-based products
- A love for creating product-centric marketing programs and content that communicate the value of technical products to bottoms-up and tops-down audiences
- Excellent communications skills that present technical concepts in an easy-to-understand manner through a variety of media
- Excellence in working cross-functionally with sales, pre-sales engineering, and product management teams
- Experience creating sales collateral based on sales and customer observations, user research, and competitive dynamics
- Deep understanding of how developers and security engineers work, including the tools, workflows, and pain points that shape their day-to-day experience
- A bias toward speed and experimentation: comfortable operating in a fast-moving, ambiguous market where the playbook is still being written, and able to move from idea to shipped content quickly