Tactical Marketing Manager

AGCO Corporation is dedicated to feeding the world through innovative agricultural solutions. They are seeking a Tactical Marketing Manager responsible for driving retail and billing results for the Massy Ferguson Hay & Forage line, focusing on tactical pricing, planning, and marketing communications.

Responsibilities:

• Work with the senior marketing manager to develop programs and initiatives that target brand and product growth (margin and market share) in areas of opportunity
• The Marketing Manager is responsible for tactical and strategic marketing activities including, but not limited to, the following: Price realization, Campaign development & monitoring New product introduction launch activities (12-18 mos from launch) Retail & billing objectives setting and tracking

Requirements:

• Bachelor's degree in business-related field with 8+ years' post-collegiate experience in sales, marketing, and/or product management
• 5+ years of experience promoting products while developing and executing sales plans, product launches, and marketing plans
• Technical or mechanical background, with at least one year of experience in agricultural equipment, specifically understanding the functionality of Commercial and Conventional hay equipment
• Proficient with Microsoft Power Point, Microsoft Excel including creating and giving presentations thus showing verbal and written communication skills to articulate AGCO's strategies and tactics
• An understanding of promotional techniques and supplier or dealer operations with Agronomy background or certification
• Project management experience
• Technically proficient in operating Hay equipment in the field