Creative Marketing Manager

Lorikeet is redefining customer support with AI solutions for various industries, including fintech and healthtech. They are seeking a Creative Marketing Manager who will lead brand strategy and creative production while leveraging AI tools to enhance marketing efforts.

Responsibilities:

• Own both ends of the creative spectrum: brand campaigns that establish Lorikeet as a category leader, and performance creative optimised for clicks, conversions, and pipeline
• Produce creative for paid marketing: 15-second videos, static images, and carousel ads for LinkedIn, YouTube, Google, and Reddit
• Build and maintain the brand book while ensuring it translates into high-performing ad creative
• Run A/B tests on creative, analyse results, and iterate based on performance data
• Produce content across formats: founder talking head videos, product demos, customer testimonials, podcast episodes, case studies, and one-pagers
• Build scalable content systems: structure, tag, repurpose, and distribute content efficiently
• Use AI tools (Claude, Midjourney, Runway, Descript, and others) to accelerate production without sacrificing quality
• Own the creative asset library and ensure sales, paid media, and socials always have what they need
• Manage agency and contractor relationships for social media, video production, motion design, and copywriting
• Own social media strategy and execution through external partners, ensuring consistent presence and engagement
• Coordinate across multiple external partners while maintaining brand consistency and quality standards
• Know when to build in-house vs. outsource, and manage the mix effectively
• Approach creative with a growth mindset: hypothesise, test, measure, iterate
• Track creative performance metrics (CTR, conversion rates, engagement) and use data to inform decisions
• Run creative experiments alongside paid media: new formats, hooks, and messaging angles
• Contribute to marketing's overall experimentation velocity

Requirements:

• 4–7 years in brand marketing, creative production, or content marketing
• Highly proficient with AI tools — you should already be using Claude, Midjourney, Runway, or similar to produce content
• Understands both brand and performance creative: can build a brand campaign and produce effective ad creative for conversions
• Experience managing agencies and contractors: you've sourced and directed external partners for social, video, and design
• Strong design sensibility: great if you're a designer, but at minimum you know good from great and can direct creative work effectively
• Growth mindset: comfortable with experimentation, measurement, and iteration
• Understands content engineering: how to structure content for scale, repurposing, and distribution
• Willingness to wear many hats: strategy, production, and vendor management all sit with you
• Portfolio that shows range across brand work, performance creative, and content production