Marketing Manager

Sculpd is on a mission to get people creating with their hands again, and they are seeking a Marketing Manager to oversee channels and initiatives that bridge brand and performance. The role involves campaign planning, community building, managing creator relationships, and executing brand partnerships, with a focus on driving engagement and measurable results.

Responsibilities:

• Plan, build, and manage the marketing campaign calendar across seasonal moments, product launches, and promotional windows
• Co-ordinate cross-channel execution so that email, social, paid, and creator activity all land together with a consistent message
• Brief the creative team on campaign assets and manage timelines from concept through to launch
• Track campaign performance and share learnings with the wider team to improve future planning
• Develop and execute a community strategy that deepens our relationship with makers and turns customers into advocates
• Grow and engage Sculpd's social communities (Instagram, TikTok, Facebook Groups) with a focus on conversation, not just content
• Identify and nurture superfans, encourage user-generated content, and spotlight real makers
• Explore new community formats such as challenges, live events, or maker spotlights that drive engagement and loyalty
• Own the end-to-end product seeding pipeline, from identifying relevant creators to shipping kits, following up, and tracking output
• Build and maintain genuine, long-term relationships with creators across tiers (micro, mid, macro)
• Negotiate and manage gifted and paid creator partnerships in line with campaign objectives
• Maintain a clear tracker of all seeding activity, content output, and ROI by creator
• Manage Sculpd's affiliate programme, including recruitment of new affiliates, onboarding, and ongoing relationship management
• Set and optimise commission structures and incentives to drive profitable growth
• Monitor affiliate performance, identify top partners, and scale what works
• Ensure brand consistency across affiliate content and flag any issues proactively
• Identify, pitch, and manage brand partnership opportunities that align with Sculpd's audience and values
• Plan and deliver events (pop-ups, workshops, co-branded experiences) that drive awareness, acquisition, and press coverage
• Manage event logistics, budgets, and post-event reporting
• Build a pipeline of partnership prospects and maintain strong relationships with brand contacts

Requirements:

• 3-5 years of marketing experience, ideally in a DTC, e-commerce, or consumer brand
• Proven experience running campaigns across multiple channels and managing a marketing calendar
• A strong network or demonstrable experience managing creator relationships
• Excellent project management skills
• Strong written and verbal communication
• Commercial awareness
• Comfortable working in a fast-paced, small-team environment
• You're a systems thinker underneath the creativity
• Bonus if you have worked in the creative, lifestyle, or gifting space
• Genuine enthusiasm for craft, creativity, or hands-on making
• Experience working with UGC creators and whitelisted content for paid social
• Familiarity with tools like Klaviyo, Shopify, Notion, Slack
• You have planned or managed brand events, pop-ups, or experiential activations before