MDalgorithms is a fast-growing skincare and haircare technology startup focused on making dermatological care accessible through AI technology. They are seeking a Growth Marketer who will manage and scale brand marketing efforts, build email flows, analyze funnels, and contribute to creative strategy in a hands-on role.
Responsibilities:
- Identify and build new acquisition funnels and conversion experiments across channels
- Design and run A/B and multivariate tests across the entire funnel
- Identify conversion bottlenecks and own the roadmap to fix them
- Document learnings and build a culture of structured experimentation across the team
- Build and optimize lifecycle email programs including welcome, nurture, and winback sequences
- Drive revenue from our existing customer base through smart segmentation and personalization
- Contribute to creative strategy for paid channels
- Mock up and build landing pages using AI tools or platforms such as Webflow
- Produce conversion-focused creative assets in collaboration with the team
- Own growth dashboards and produce clear monthly and quarterly performance reports
- Set goals and OKRs and ensure the team is tracking toward them over time
- Translate data into actionable recommendations and remain agile enough to shift strategy when needed
- Leverage AI tools for creative automation and to build scalable systems for ad creative production
- Explore automated approaches to reporting and operational workflows
- Stay ahead of the curve on how AI is reshaping performance marketing and DTC as a whole