Product Marketing, Security

Vercel is a company that provides tools and cloud infrastructure for developers to build secure web applications. They are seeking a dedicated product marketer to define the messaging and go-to-market strategy for their security capabilities, focusing on translating technical value into compelling narratives for both technical and business buyers.

Responsibilities:

• Develop and maintain a library of sales-ready content: pitch decks, one-pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers
• Partner closely with sales and solutions engineering to refine messaging based on real deal feedback
• Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for Vercel’s security offerings
• Watch the market, spot the gaps, and package the insights so sales can move deals faster
• Build buyer personas and decision-making maps for priority Security segments within the sales-assisted pipeline
• Leverage win/loss analysis to continuously refine messaging and collateral
• Collaborate with product on sales-facing launch plans for new Security products & features, ensuring sales is enabled on day one
• Create industry-specific solution briefs and use case narratives that speak to vertical buyer needs
• Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles
• Be the go-to bridge between product, marketing, and sales
• Translate complex product capabilities into clear business outcomes for non-technical buyers
• Partner with customer success to gather post-sale insights that feed back into sales enablement

Requirements:

• 6+ years in Product Marketing, owning end to end product launches as well as competitive intelligence
• You've owned enterprise sales enablement and now how to equip your sales team to win
• Strategic thinker with a bias toward shipping — you know when to workshop and when to execute
• Strong writer and storyteller — especially when simplifying technical products for external audiences
• Collaborative, clear communicator who can be the bridge between marketing, product, and sales teams
• Prioritization at scale - there is no shortage of opportunities at Vercel. You know how to analyze options, where to focus your energy and move fast to have the highest level of impact