Content Marketing Manager

LaunchDarkly is a company focused on improving software delivery for developers. They are seeking a Content Marketing Manager to build and scale their content engine, creating impactful content that drives awareness and engagement among technical audiences.

Responsibilities:

• Own the end-to-end content strategy across formats, including research reports, long-form guides, blog posts, video, webinars, and interactive content—ensuring consistency in narrative and quality
• Plan and deliver a cohesive, cross-channel content roadmap in close partnership with Docs, Developer Relations, Product Marketing, Social, and Video teams
• Write and develop content grounded in a deep understanding of key audiences, especially developers, engineering managers, and buyers/decision-makers
• Partner closely with subject matter experts (engineers, PMs, DevRel, executives) to extract insights and translate expertise into high-quality content
• Create full-funnel content plans, spanning problem discovery (research and insights), solution-oriented thought leadership, product and use case content, and customer stories/case studies
• Leverage AI tools to mine insights from customer calls, community discussions, product usage data, and support trends to inform content strategy, validate ideas, and scale production—while maintaining high standards for accuracy, originality, and value
• Build and manage repeatable content workflows that enable cross-functional contributors to participate effectively, including briefing, editing, and review processes
• Measure and report on content performance across the funnel, tying efforts to business outcomes such as pipeline, product adoption, and customer expansion—not just traffic or engagement

Requirements:

• 8+ years of experience in B2B content marketing, with a strong track record of creating content for technical or developer audiences
• Exceptional writing and editing skills, with the ability to translate complex technical concepts into clear, engaging, and credible narratives
• Proven experience working cross-functionally with teams such as Product Marketing, DevRel, Docs, and Creative/Video to deliver integrated content programs
• Demonstrated ability to use AI tools thoughtfully for research, analysis, and content production—paired with strong editorial judgment and commitment to accuracy
• Experience building full-funnel content strategies and measuring impact on business outcomes (e.g., pipeline, adoption, retention), not just top-of-funnel metrics
• Excellent communication and stakeholder management skills, with the ability to convey complex ideas clearly across teams
• Experience in B2B SaaS or high-growth technology environments strongly preferred