Senior Sales Manager (National Account Management)

Spectrum Brands, Inc is a leading supplier of consumer products in the home, lawn and garden markets. The Senior Sales Manager is responsible for managing a diverse sales team, executing sales strategies, and contributing to long-term strategic planning while ensuring alignment with customer expectations and performance goals.

Responsibilities:

• Provide direction, support, and development for a team of sales professionals, including 2+ salaried direct reports
• Lead the execution of sales strategies across departments or regions, ensuring alignment with evolving CPG market dynamics
• Offer strategic guidance on key areas such as policy, pricing, customer engagement, trade management, and channel strategy—leveraging expertise to influence decision-making and support the achievement of the Annual Operating Plan (AOP)
• Partner with cross-functional teams (e.g., Marketing, Finance, Supply Chain) to meet commercial goals and deliver on customer expectations for sales performance, service, and execution
• Oversee team performance, provide coaching and development, and make critical talent decisions, including hiring, development, and termination, as necessary
• Drive business outcomes through both individual contributors and subordinate leaders (e.g., managers or supervisors), where applicable
• Drive strategic planning and execution for assigned accounts to achieve sales, profit, and market share growth objectives
• Manage direct relationships with a wide range of customer stakeholders, including merchants, replenishment teams, and planners
• Develop and execute customer-specific Annual Operating Plans (AOP), including sales forecasts, promotional calendars, and trade spend strategies in partnership with the customer team
• Serve as a strategic advisor to internal teams by providing insights and guidance on account plans and growth opportunities
• Lead cross-functional collaboration with Demand Planning, Marketing, and Supply Chain to ensure seamless execution that meets both internal goals and customer expectations
• Coach and mentor managers and team members to build capability and improve performance
• Leverage sales, POS, and category data (e.g., Nielsen) to uncover competitive advantages and proactively manage business risks
• Develop and execute account-specific promotional plans that align with both brand objectives and retailer strategies
• Utilize data-driven insights to enhance merchandising effectiveness, in-store display execution, and seasonal program performance
• Assess the return on investment (ROI) of promotional activities and recommend optimizations based on performance results and competitive landscape analysis
• Work with Sales and Finance teams to drive trade effectiveness and efficiencies where possible
• Oversee account-level P&L management, ensuring trade spend drives profitable volume growth
• Develop and recommend pricing strategies and programs that align with both customer objectives and internal financial targets

Requirements:

• Bachelor's degree in business, Marketing, Sales, or a related field (MBA preferred) required
• 10+ years of progressive experience in sales or commercial roles, preferably in the Consumer Goods or FMCG industry required
• Proven experience as a people leader, with a strong track record of coaching, developing, and elevating direct team members
• Direct experience managing the full employee lifecycle—from hiring to performance management to career pathing
• Strong financial acumen and demonstrated ability to operate within and influence a commercial trade budget
• Deep understanding of consumer goods sales cycles, customer relationship management, and market dynamics
• Experience working cross-functionally with Marketing, Finance, and Supply Chain teams
• Excellent communication, negotiation, and interpersonal skills with the ability to build strong internal and external partnerships
• Strategic Sales & Market Planning
• Team Leadership & People Development
• Financial & Budgetary Acumen
• Organizational Influence & Policy Advisory
• Data-Informed Decision-Making
• Operational Excellence & Execution
• Proficiency in Microsoft office (Excel, PowerPoint), Power BI/Tableau and similar tools