Global Leader, University Marketing and Campus Engagement, Amazon University Talent Acquisition

Amazon is a leading global company seeking a Senior Manager of University Marketing, Outreach, & Engagement within its University Talent Acquisition organization. This role is crucial for driving Amazon's global school engagement and marketing strategy, enhancing the company's employer brand presence on campuses, and building strategic partnerships to influence future talent pipelines.

Responsibilities:

• Drive university outreach and marketing strategy aligned to Amazon's student talent positioning, ensuring brand consistency across all campus engagement channels
• Leverage data-driven insights to resonate with Generation Z and Alpha talent segments
• Position Amazon as employer of choice in emerging technology fields including Generative AI and robotics
• Monitor employer brand trends, competitive landscape, and talent market shifts
• Build strategic partnerships with university leadership, faculty, and career services to influence curriculum and identify top talent
• Collaborate with senior leaders on academic partnerships and campus initiatives
• Develop data-sharing university partnership models to optimize engagement effectiveness
• Oversee innovative campus programs including technical events, case competitions, and executive speaking engagements
• Design programs delivering meaningful experiences that drive talent attraction, engagement, and retention
• Align campus initiatives with business objectives and measurable results
• Develop metrics and analytics frameworks measuring school engagement effectiveness
• Optimize programs based on data-driven insights and ROI
• Allocate resources to maximize marketing campaign ROI