Job Description (Posting).

Job Title
Lead Salesforce Marketing Cloud Developer Banking Domain

Job Overview
We are seeking an experienced Lead Salesforce Marketing Cloud Developer to design, build, and deliver enterprise scale digital marketing solutions for a large banking and financial services program. This role will be responsible for hands on development, technical leadership, and implementation of data driven, compliant, and highly personalized customer engagement journeys using Salesforce Marketing Cloud.
The ideal candidate brings deep Marketing Cloud development expertise, strong banking domain knowledge, and proven experience working within regulated environments handling sensitive financial and customer data. You will closely collaborate with marketing, CRM (Salesforce FSC), data, and integration teams to deliver secure, scalable, and high performance marketing automation platforms.

Key Responsibilities
Salesforce Marketing Cloud Development & Delivery

Design, develop, and implement end to end Salesforce Marketing Cloud solutions including Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Contact Builder.
Lead development of complex, multi step customer journeys supporting onboarding, product promotions, servicing notifications, and retention campaigns for banking customers.
Build and manage data extensions, attribute groups, filtered data extensions, and SQL based segmentation aligned to banking use cases.

Technical Leadership

Act as the Marketing Cloud technical lead, providing guidance on development standards, best practices, and solution design.
Perform code reviews, enforce naming conventions, and ensure reusability, scalability, and performance optimization of assets.
Partner with architects to translate functional and business requirements into robust technical solutions.

Integration & Data Management

Develop and support integrations between Salesforce Marketing Cloud, Salesforce Financial Services Cloud (FSC), core banking platforms, CRM systems, and data warehouses.
Work with APIs, SFTP, event based triggers, and ETL processes to enable near real time and batch based data synchronization.
Ensure data accuracy, lineage, and consistency to support a single customer view across channels.

Compliance, Security & Governance (Banking Focus)

Ensure all Marketing Cloud solutions comply with banking and financial regulations, including PII protection and internal security standards.
Implement consent management, preference centers, suppression logic, and audit friendly campaign designs.
Follow secure coding practices and support internal audits, risk, and compliance reviews.

Performance & Optimization

Optimize automations, queries, journeys, and data models for performance, reliability, and cost efficiency.
Troubleshoot production issues, campaign failures, data discrepancies, and deliverability challenges.
Monitor system health, execution times, and campaign throughput.

Collaboration & Stakeholder Engagement

Work closely with marketing, business stakeholders, data teams, quality assurance, and release management teams.
Translate marketing requirements into technical designs that balance agility, compliance, and scale.
Support user acceptance testing (UAT), production deployments, and post release support.

Experience

7-9 Years

Skill (Primary)

SFDC(Apps)-Salesforce UI Development-Salesforce lightning

Other Requirement

PENFED CREDIT UNION
TYSONS, VA - ONSITE along with Candidate email confirmation

Required Qualifications
Education

Bachelor's degree in Computer Science, Engineering, Information Systems, or a related technical discipline.

Experience

8+ years of overall IT experience, with 5+ years of hands on Salesforce Marketing Cloud development.
Strong experience delivering enterprise marketing automation solutions in banking, financial services, or highly regulated industries.
Proven experience working in large, multi team, onsite delivery environments.

Technical Skills

Strong hands on expertise in:
- Journey Builder
- Automation Studio (SQL, Script Activities, File Transfers)
- Email Studio & Mobile Studio
- Contact Builder & data modeling
Excellent knowledge of SQL for audience segmentation and automation.
Experience with Marketing Cloud APIs, triggered sends, transactional messaging, and integration patterns.
Solid understanding of integrations between Marketing Cloud and Salesforce Core / Financial Services Cloud.

Banking & Domain Knowledge

Strong understanding of banking customer lifecycle, marketing compliance, consent management, and data privacy obligations.
Experience handling financial data, customer identifiers, and regulated communications.

Preferred Qualifications

Experience integrating Marketing Cloud with Salesforce Financial Services Cloud (FSC).
Familiarity with enterprise integration tools such as MuleSoft or equivalent middleware.
Exposure to analytics, personalization techniques, and campaign performance measurement.
Salesforce Certifications (preferred):
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Consultant

Soft Skills

Strong problem solving and analytical skills with attention to detail.
Excellent communication skills to work with both technical and non technical stakeholders.
Ability to lead development initiatives and mentor junior developers.
Comfortable working in a fast paced, onsite, enterprise banking environment.

Work Location & Policy

5 Days Work From Office (Mandatory)
No remote or hybrid option for this role.

Lead Salesforce Marketing Cloud Developer Banking Domain

Key skills

About this role