Associate Product Marketing Manager

The Sage Group’s client, a beloved technology company in the delivery space, is seeking an Associate Product Marketing Manager to join their Ads & Promotions Marketing team. This role involves defining the positioning for the advertising platform, executing marketing strategies, and collaborating with cross-functional teams to drive user engagement and growth for their products.

Responsibilities:

• Help build products and tools to support advertisers using their ads platform
• Lead the charge on defining the positioning for the advertising and promotions platform
• Develop marketing strategy to launch new features and grow existing products for Restaurant Franchisee advertisers
• Partner with cross-functional teams to run research to unearth insights that will inform product & marketing decisions
• Support experimentation to reach product-market fit
• Run marketing tactics to drive scalable growth
• Support B2B marketing strategies to drive adoption and engagement
• Develop audience insights with research and analytics to influence the product roadmap
• Lead cross-functional teams to execute marketing programs at scale

Requirements:

• 3+ years of professional experience in adtech Product Marketing or Product for at a corporate or startup environment
• Experience working in the CPG or restaurant industry, in house, or at an agency, or as a consultant
• Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
• Fluent with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns
• Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
• SQL experience preferred