Roo is on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers. The Business Development Manager will build relationships with independent veterinary professionals and match them with hospitals to fill shifts, utilizing data-informed workflows and managing a prospect pipeline.
Responsibilities:
- Drive regional growth through acquisition of new veterinarians and re-engagement of inactive users
- Build relationships with independent veterinarians to understand their preferences, availability, and goals
- Match veterinarians to relevant hospital shifts based on skill fit, geography, and timing
- Lead local recruitment and networking events (eg, CE dinners, happy hours) to drive awareness and engagement
- Execute high-volume outreach (phone, text, email, LinkedIn) using structured, data-driven workflows
- Manage and prioritize a prospect pipeline within HubSpot
- Drive fast activation by encouraging newly signed-up vets to request and fill shifts
- Use data and engagement signals to optimize outreach timing and conversion
- Continuously re-engage inactive veterinarians with relevant opportunities
Requirements:
- 3+ years in sales, business development, recruiting, or field marketing with high-volume outbound outreach experience (phone, text, email, LinkedIn)
- CRM fluency — you've managed pipelines, run sequences, and worked from dashboards in HubSpot, Salesforce, or similar
- Comfort with data-informed workflows — you use reports and engagement signals to prioritize your day, not gut feel
- Strong written and verbal communication — you can draft a compelling cold text or call and run a persuasive discovery conversation
- Startup DNA — you're comfortable with ambiguity, iterate quickly, and wear multiple hats without waiting to be told what to do
- Travel Requirement: 20–30%
- Experience in the veterinary, healthcare, or staffing/marketplace industry
- Demonstrated ability to build trust and relationships with independent professionals (freelancers, contractors, gig workers — not just enterprise buyers)
- Familiarity with AI-assisted productivity tools (e.g., Claude, ChatGPT) for drafting outreach and managing workflows
- Experience planning and executing local field events as an acquisition or engagement channel
- Track record of exceeding outbound KPIs in a metrics-driven environment
- Located in an ET time zone to ease travel logistics and optimize outreach times