Director, Growth Marketing

Place is a company focused on simplifying mortgage lending through innovative enterprise software. The Director of Growth Marketing will drive pipeline from target accounts and enhance the company's market presence by developing and executing account-based marketing strategies, collaborating closely with sales, and refining messaging and positioning.

Responsibilities:

• Build and execute a targeted ABM strategy focused on ~300 in-market accounts and ~3,000 broader nurture accounts
• Partner closely with sales to define target accounts, align on outreach and messaging, drive meetings and pipeline
• Own our event and field marketing strategy, including: major industry conferences (booth, messaging, pre/post outreach), hosted events, and creative approaches to stand out in a crowded market
• Develop and refine messaging and positioning for our core segments (IMBs, credit unions, banks)
• Create and test nurture campaigns and outbound messaging (email, LinkedIn, etc.) for in-funnel sales opportunities
• Partner with our teams on campaign strategy, content needs and performance insights to create and test campaigns
• Build early thought leadership presence in the market (content, POVs, event tie-ins)
• Track and report on funnel performance, and help identify where the funnel is working vs. breaking
• Continuously test and iterate, focusing on what actually drives meetings and pipeline, not just activity
• Over time, help define what the next phase of marketing looks like as growth and investment accelerate

Requirements:

• 5–8 years in B2B marketing, ideally in SaaS or a complex sales environment
• Experience running ABM programs and working closely with sales
• Experience with events or field marketing that drive pipeline
• Strong instincts for messaging, positioning, and audience engagement
• Comfort working in a scrappy environment where you're both strategy and execution
• Ability to prioritize and focus on what matters most, not just run more campaigns
• Solid understanding of funnel metrics (MQL, SQL, pipeline), even if you're not a RevOps expert