Marketing Manager, ATI

Driven Brands is the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. They are seeking a Director of Marketing who will be responsible for developing and executing ATI's full marketing strategy, encompassing brand and demand generation, member communications, and digital experience.

Responsibilities:

• Own ATI's brand strategy, messaging architecture, and market positioning across all channels
• Ensure brand consistency across digital, print, events, and member-facing communications
• Develop thought leadership content and campaign strategies that reinforce ATI's authority in the automotive coaching space
• Design and execute campaigns to drive new member acquisition across paid search, SEO, social, email, and outbound channels
• Partner with the sales team to develop lead generation programs, nurture sequences, and conversion strategies
• Oversee ATI's paid media strategy, including vendor relationships and performance accountability
• Build lifecycle marketing programs that drive member engagement, event attendance, and retention
• Develop personalized communication strategies across email, SMS, and digital touchpoints
• Collaborate with coaching and operations teams to support member success milestones and upsell opportunities
• Own ATI's digital presence including website, SEO strategy, and marketing automation platform
• Establish marketing KPIs and reporting cadences; present performance and insights to senior leadership
• Use data to inform decisions, optimize campaigns, and identify growth opportunities
• Lead, develop, and grow a marketing team including internal staff and agency/vendor partners
• Partner closely with Sales, Operations, Finance, and Product to align marketing with business priorities
• Manage the marketing budget with a clear ROI mindset

Requirements:

• 8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role
• Demonstrated success building and executing multi-channel B2B or B2C marketing strategies
• Strong analytical skills with experience using data to drive marketing decisions and demonstrate ROI
• Proven ability to lead and develop teams in a fast-paced, growth-oriented environment
• Excellent written and verbal communication skills; ability to influence at all levels of the organization
• Experience in the automotive, franchise, or professional services industry
• Background in subscription, membership, or coaching business models
• Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation platforms
• Experience managing paid search strategy and vendor relationships