Manager, Marketing Platform Operations

AAA Mountain West Group is seeking a Manager for Marketing Platform Operations to lead a specialized team responsible for the operational execution of their digital marketing tech stack. This role focuses on technical execution and platform management, ensuring flawless integration and data accuracy to support marketing efforts.

Responsibilities:

• Team Leadership: Manage, mentor, and guide a team of marketing operations professionals focused on technical execution and platform management
• Cross-Functional Consultation: Serve as the primary technical subject matter expert for Product Marketers. Provide guidance on digital capabilities, third-party tool utilization, and integration strategies to solve complex marketing needs
• Analytics & Conversion Tagging: Own the tagging infrastructure using Tealium iQ. Ensure all digital properties are comprehensively tagged with highly accurate data layer attributes for Google Analytics. Implement precise, well-attributed conversion tagging to support and measure marketing campaigns effectively
• Marketing Data Operations & Quality: Audit, review, and analyze both server-side and client-side event data to guarantee accuracy and consistency. Map and correlate marketing data to build a unified, accurate view of the customer journey and attribution
• Personalization & Activation: Architect and build personalized user experiences utilizing Salesforce Marketing Cloud Personalization. Activate audiences, segments, and attributes to third-party data platforms using Salesforce Data Cloud
• Paid Media Support & Configuration: Oversee the technical setup, onboarding, and configuration of new paid media platforms and advertising accounts (including Google Campaign Manager, CM360, SA360, and various social media ad accounts)

Requirements:

• Bachelor's degree in Computer Science, Marketing, Business, Information Systems, or a related field, or combination of education and relevant experience
• Minimum of 5 years of experience directly managing and leading technical teams, preferably within the marketing technology or marketing operations space
• Proficiency in writing and executing SQL queries for data analysis, extraction, and validation
• Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud
• Hands-on expertise with Enterprise Tag Management systems (specifically Tealium iQ)
• Deep understanding of digital advertising platforms (Google CM360, SA360, Meta, etc.)
• Strong comprehension of data layers, server-side vs. client-side tracking, and overall data architecture
• A Salesforce Data Cloud Consultant Certification