Sr. Events Marketing Manager - North America

Corporate Travel Management (CTM) Group is seeking a Senior Events Marketing Manager to develop and execute the North American event strategy aimed at driving pipeline growth and customer engagement. This remote-based role involves end-to-end delivery of various events, ensuring alignment with revenue outcomes and measurable impact.

Responsibilities:

• Plan and deliver a portfolio of North America events including third-party sponsorships, owned events and customer experiences that drive pipeline and customer engagement
• Own end-to-end execution of third-party event programs, including sponsorship evaluation, venue sourcing, logistics, onsite execution, and post-event follow-up
• Execute event-driven demand generation programs in alignment with global frameworks, including audience targeting, pre-event promotion, onsite engagement, and post-event nurture to maximise pipeline impact
• Deliver exceptional execution with a strong focus on on-time, on-budget delivery and measurable ROI
• Build trusted relationships with Sales leadership through consistent delivery, proactive communication, and clear reporting of business impact
• Manage budgets, vendors, agencies, and external partners to deliver high-quality experiences while optimising efficiency and return on investment
• Collaborate closely with Demand Generation to ensure integrated campaign alignment and strong conversion across the funnel
• Partner with Content and Product Marketing to ensure messaging, storytelling, and audience relevance are compelling and consistent
• Track, measure, and report event performance against agreed business metrics, using insights to inform future strategy and optimisation
• Continuously refine the event strategy based on performance data, customer insights, and market trends
• Models the way for employees and sets a positive example by demonstrating our core values
• Provides ongoing feedback and supports team member growth

Requirements:

• Bachelor's degree in a related field or relevant experience
• 6+ years' experience in event marketing or field marketing, with proven success delivering B2B events that drive pipeline and commercial outcomes
• Strong end-to-end project management capability with the ability to manage multiple complex events simultaneously
• Experience managing budgets, agencies, and external vendors in a fast-paced environment
• Strong stakeholder management skills across Sales, Marketing, and Customer Success
• Proven ability to translate strategy into high-impact, engaging event experiences
• Data-driven mindset with experience measuring event ROI, pipeline impact, and performance metrics
• Excellent communication, organisation, and prioritisation skills
• High attention to detail with the ability to operate effectively in a fast-paced, dynamic environment
• Embrace CTM's core values of Connect, Deliver and Evolve
• Professional, collaborative & supportive interaction with employees, clients, suppliers or vendors
• Ability to work independently as well as part of a team
• Appropriate and professional written and verbal communication
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests
• Creative and analytical thinking with strong problem-solving and consultative skills
• Demonstrates calm under pressure – is a proactive contributor and eager to learn
• Proficiency in Microsoft Office Suite
• Ability to do basic math
• Ability to read and interpret information
• Attention to detail
• Regular and reliable attendance