Corporate Travel Management (CTM) Group is seeking a Senior Events Marketing Manager to develop and execute the North American event strategy aimed at driving pipeline growth and customer engagement. This remote-based role involves end-to-end delivery of various events, ensuring alignment with revenue outcomes and measurable impact.
Responsibilities:
- Plan and deliver a portfolio of North America events including third-party sponsorships, owned events and customer experiences that drive pipeline and customer engagement
- Own end-to-end execution of third-party event programs, including sponsorship evaluation, venue sourcing, logistics, onsite execution, and post-event follow-up
- Execute event-driven demand generation programs in alignment with global frameworks, including audience targeting, pre-event promotion, onsite engagement, and post-event nurture to maximise pipeline impact
- Deliver exceptional execution with a strong focus on on-time, on-budget delivery and measurable ROI
- Build trusted relationships with Sales leadership through consistent delivery, proactive communication, and clear reporting of business impact
- Manage budgets, vendors, agencies, and external partners to deliver high-quality experiences while optimising efficiency and return on investment
- Collaborate closely with Demand Generation to ensure integrated campaign alignment and strong conversion across the funnel
- Partner with Content and Product Marketing to ensure messaging, storytelling, and audience relevance are compelling and consistent
- Track, measure, and report event performance against agreed business metrics, using insights to inform future strategy and optimisation
- Continuously refine the event strategy based on performance data, customer insights, and market trends
- Models the way for employees and sets a positive example by demonstrating our core values
- Provides ongoing feedback and supports team member growth
Requirements:
- Bachelor's degree in a related field or relevant experience
- 6+ years' experience in event marketing or field marketing, with proven success delivering B2B events that drive pipeline and commercial outcomes
- Strong end-to-end project management capability with the ability to manage multiple complex events simultaneously
- Experience managing budgets, agencies, and external vendors in a fast-paced environment
- Strong stakeholder management skills across Sales, Marketing, and Customer Success
- Proven ability to translate strategy into high-impact, engaging event experiences
- Data-driven mindset with experience measuring event ROI, pipeline impact, and performance metrics
- Excellent communication, organisation, and prioritisation skills
- High attention to detail with the ability to operate effectively in a fast-paced, dynamic environment
- Embrace CTM's core values of Connect, Deliver and Evolve
- Professional, collaborative & supportive interaction with employees, clients, suppliers or vendors
- Ability to work independently as well as part of a team
- Appropriate and professional written and verbal communication
- Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests
- Creative and analytical thinking with strong problem-solving and consultative skills
- Demonstrates calm under pressure – is a proactive contributor and eager to learn
- Proficiency in Microsoft Office Suite
- Ability to do basic math
- Ability to read and interpret information
- Attention to detail
- Regular and reliable attendance