Marketing Operations Manager

Newman Services is dedicated to ensuring every young person has a clear pathway into authentic Christian community. The Marketing Operations Manager will build and manage the systems to translate marketing strategy into measurable growth, overseeing marketing automation, campaign execution, and CRM governance.

Responsibilities:

• Build a marketing automation engine in HubSpot that nurtures leads from first touch through conversion—for both our SaaS platform and nonprofit programs
• Establish a single source of truth for CRM data, giving marketing, sales, outreach, and development teams clean, reliable data they can act on
• Execute and optimize campaigns designed by the Director of Marketing that drive Called platform adoption, grow our donor base, and expand Faith Forward’s national reach
• Create dashboards and reporting that show exactly what’s working, what isn’t, and what to do about it
• Own HubSpot marketing automation end-to-end: workflows, sequences, email campaigns, lifecycle stages
• Build and maintain lead scoring models and segmentation strategies
• Create automated nurture campaigns for potential customers, donors, and ministry partners
• Own CRM data integrity, structure, and governance—no one should question the numbers
• Define and manage the technical marketing lifecycle from first touch to conversion
• Take campaign briefs from the Director of Marketing and bring them to life—landing pages, forms, emails, and workflows
• Execute campaigns for SaaS growth (Called) and donor/partner engagement (Newman Connection)
• Own campaign tracking, attribution, and ROI measurement
• Run A/B tests and iterate continuously to improve performance
• Build lead magnets and landing pages designed to convert
• Optimize form capture, lead flows, and conversion paths across all channels
• Monitor pipelines and surface opportunities to improve lead quality and conversion rates
• Build and maintain CRM dashboards that inform marketing, outreach, development, and product decisions
• Track campaign performance across the full funnel—lead generation, conversion, and retention
• Tell us which channels are actually driving parish sign-ups and which ones we should stop investing in
• Ensure marketing attribution is accurate and actionable across all campaigns
• Partner closely with the Director of Marketing—she sets strategy, you execute and optimize
• Work across product, outreach, development, and leadership teams to ensure systems and integrations support the mission
• Collaborate with the Social Media Manager to connect organic content to lead generation and automation

Requirements:

• 2–4 years of experience in marketing operations, demand generation, or marketing automation
• Hands-on experience managing HubSpot (or a comparable platform) for marketing automation
• Strong understanding of CRM systems, data segmentation, demand gen funnels, and marketing workflows
• Experience building landing pages, forms, and email campaigns
• Proven ability to manage multiple projects and campaigns simultaneously without losing the thread
• Strong analytical skills—you can read marketing data and turn it into action
• An entrepreneurial mindset–willing to take on AI and new challenges when they arise
• Cross-functional communication skills. You'll work with people across marketing, sales, product, and development—you need the confidence to surface what the data is saying, even when it's uncomfortable
• Experience in SaaS, nonprofit, or mission-driven organizations
• Familiarity with donor engagement or nonprofit marketing funnels
• Experience with lead scoring, lifecycle management, and marketing attribution models
• Working knowledge of Google Tag Manager, website integrations, or analytics tools
• Experience managing multi-brand or multi-audience campaigns
• You don't just understand our mission—you're energized by it. You see marketing systems as infrastructure for evangelization, not just lead gen