Senior Product Marketing Manager

JamLoop is building the next generation of performance-driven advertising for the streaming TV era. They are seeking a Senior Product Marketing Manager to own customer storytelling and develop content that showcases the value of their product and solutions, supporting sales and customer engagement efforts.

Responsibilities:

• Define and develop clear, compelling customer use cases across key segments and verticals
• Translate product capabilities into real-world outcomes and narratives
• Ensure consistent, differentiated storytelling across customer-facing content and GTM materials
• Own the development of case studies, customer stories, and proof-driven assets
• Create content that supports sales cycles, marketing campaigns, and external storytelling
• Continuously refresh and evolve proof points as the product and customer base grows
• Develop vertical-specific content that resonates with priority industries and use cases
• Partner with Product Marketing to translate segmentation and positioning into tailored narratives
• Build content that supports acquisition, enablement, and customer value communication
• Build and scale customer advocacy programs including case studies, testimonials, reviews, and references
• Identify and activate high-value customers as advocates across marketing, sales, and external visibility efforts
• Turn customer success into assets that drive credibility and commercial impact
• Own the development of high-impact product and customer content including case studies, use-case playbooks, vertical guides, blog posts, and sales-supporting assets
• Create content that is insight-driven, differentiated, and aligned to business outcomes
• Ensure content supports both pipeline generation and customer value communication
• Support lifecycle marketing through content used in onboarding, nurture, and expansion programs
• Develop customer-facing communications that reinforce value and drive engagement
• Partner with Growth and Product teams to align messaging across key customer touchpoints and the broader customer journey
• Track and improve the performance of content across the funnel, including engagement, influence on pipeline, and customer value communication
• Ensure content is tied to clear business outcomes, not just output volume
• Continuously identify opportunities to improve storytelling, positioning, and content effectiveness

Requirements:

• 5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar category
• Strong storytelling skills with the ability to translate complex products into clear, compelling narratives
• Proven experience developing case studies, customer stories, and use-case-driven content
• Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story
• Experience building content that supports both pipeline generation and customer value communication
• Strong cross-functional collaboration with Product, Sales, and Marketing teams
• Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools
• Experience in adtech, martech, media, or CTV
• Experience supporting video-first content workflows
• Experience with HubSpot, Canva, Webflow, or similar tools
• Experience in a lean, high-growth team where people build as they go