JamLoop is building the next generation of performance-driven advertising for the streaming TV era. They are seeking a Senior Product Marketing Manager to own customer storytelling and develop content that showcases the value of their product and solutions, supporting sales and customer engagement efforts.
Responsibilities:
- Define and develop clear, compelling customer use cases across key segments and verticals
- Translate product capabilities into real-world outcomes and narratives
- Ensure consistent, differentiated storytelling across customer-facing content and GTM materials
- Own the development of case studies, customer stories, and proof-driven assets
- Create content that supports sales cycles, marketing campaigns, and external storytelling
- Continuously refresh and evolve proof points as the product and customer base grows
- Develop vertical-specific content that resonates with priority industries and use cases
- Partner with Product Marketing to translate segmentation and positioning into tailored narratives
- Build content that supports acquisition, enablement, and customer value communication
- Build and scale customer advocacy programs including case studies, testimonials, reviews, and references
- Identify and activate high-value customers as advocates across marketing, sales, and external visibility efforts
- Turn customer success into assets that drive credibility and commercial impact
- Own the development of high-impact product and customer content including case studies, use-case playbooks, vertical guides, blog posts, and sales-supporting assets
- Create content that is insight-driven, differentiated, and aligned to business outcomes
- Ensure content supports both pipeline generation and customer value communication
- Support lifecycle marketing through content used in onboarding, nurture, and expansion programs
- Develop customer-facing communications that reinforce value and drive engagement
- Partner with Growth and Product teams to align messaging across key customer touchpoints and the broader customer journey
- Track and improve the performance of content across the funnel, including engagement, influence on pipeline, and customer value communication
- Ensure content is tied to clear business outcomes, not just output volume
- Continuously identify opportunities to improve storytelling, positioning, and content effectiveness
Requirements:
- 5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar category
- Strong storytelling skills with the ability to translate complex products into clear, compelling narratives
- Proven experience developing case studies, customer stories, and use-case-driven content
- Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story
- Experience building content that supports both pipeline generation and customer value communication
- Strong cross-functional collaboration with Product, Sales, and Marketing teams
- Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools
- Experience in adtech, martech, media, or CTV
- Experience supporting video-first content workflows
- Experience with HubSpot, Canva, Webflow, or similar tools
- Experience in a lean, high-growth team where people build as they go