Content and Marketing Manager

Overline is a leading digital marketing consultancy specializing in providing comprehensive marketing solutions to major advertisers worldwide. The Content and Marketing Manager will lead content creation and marketing programs aimed at driving revenue growth and enhancing brand positioning, collaborating with various internal and external stakeholders to achieve these goals.

Responsibilities:

• Work closely with the Overline leadership team to understand their growth ambitions, current market and competitive position, brand proposition and differentiators, and co-create an appropriate marketing strategy to meet those goals
• Translating the marketing strategy into actionable marketing plans and delivering on those plans using available resources (internal and external partners):
• Management of outsourced partner for TFAR production and social media amplification assets, and working with internal teams to recruit the podcast guests
• Managing PR conversations both direct with journalists and via Goodway PR agency
• Managing the yearly events calendar including budgets, and team allocation for attendance
• Managing thought leadership/publishing calendar in conjunction with the leadership team, including playbooks and whitepapers ensuring consistent, high-quality output
• Manage content production through internal and external writers, designers, and partners to deliver high-impact, insight-led outputs that drive engagement, support commercial goals, and demonstrate clear ROI
• Management of our website (updates to content, SEO and lead tracking)
• Management of our social accounts including creation and trafficking of social assets to support our outbound engagement of ICPs across LinkedIn, YouTube and our Podcast channels
• Working with the GM to build and manage the yearly marketing budget, tracking spend throughout the year and reporting on this to senior leadership
• Measurement and reporting on the effectiveness of our marketing strategy and plans, with qtrly reviews with the leadership team on key metrics and growth impact against plans
• Oversee the development of marketing collateral, brand guidelines (including all creative assets), and sale enablement materials including presentations and pitch materials, case studies and one-pagers
• Support ABM efforts with tailored content, messaging, and engagement materials for priority accounts
• Assist the GM and new business development team with managing key industry partnerships such as ISBA, WFA and ANA
• Continually seeking out ways to improve the effectiveness of our marketing strategy and brand positioning
• Key tent pole events planning and management in conjunction with external partners, the BD and practice team leads

Requirements:

• 10+ years of experience in marketing, with global multi market exposure
• A bachelor's degree in marketing or a related field
• Strong understanding of full marketing lifecycle and branding principles
• Fluency in modern marketing principles including the use of AI tools and agents and an understanding of key industry vendors/partners
• Strong strategic thinking and problem-solving skills
• Excellent communication and presentation skills
• Proven ability to manage content production projects and event activations, influence stakeholders, and deliver to deadlines
• Experienced managing internal and external writers, designers, PR partners, and freelancers
• Ability to build and maintain strong relationships with clients and partners – ideally maintaining a network in the PR and marketing journalism space
• A track record of driving growth and meeting or exceeding business goals
• Ability to analyze data and make informed decisions
• Strong project management skills and ability to work with cross-functional teams
• Collaborative, commercially minded, and outcomes-driven
• Proven track record in sales enablement, ABM, and event marketing
• Fluency in English, with knowledge of other languages a plus