Marketing Specialist, Shopper Marketing
Tampa, Florida, United States of America
Full Time
2 days ago
Key skills
BIPower BIProject ManagementCommunicationCollaborationSales
About this role
Who We Are:
• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.
What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:
• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation
Coke Florida is searching for a Marketing Specialist (Shopper Marketing) based out of our Tampa HQ facility, working Monday - Friday from 8:00AM-5:00PM
What You Will do:
Coca Cola Beverages Florida is seeking an innovative, collaborative, and detail oriented Marketing Specialist to support shopper marketing initiatives within a fast paced consumer environment. In this role, you will support the activation of marketing programs at the point of purchase by coordinating cross functional partners, assisting customer teams, and managing day to day project execution that strengthens product visibility, shopper engagement, and brand loyalty within the convenience retail channel.
This role offers hands on exposure to shopper marketing planning and retail execution, building foundational skills across the full path to purchase.
Roles and Responsibilities:
• Coordinate the execution of shopper marketing programs that support brand, sales, and retail objectives
• Manage field requests for signage, merchandising assets, and promotional materials to support retail execution
• Source branded merchandise and support vendor relationships to ensure quality, cost efficiency, and timely delivery
• Provide project administration support including invoicing, budget tracking, timelines, and documentation
• Partner cross functionally with Creative, Sales, Product Lifecycle, and Accounting teams to deliver projects on time and within scope
• Create and distribute sales tools, presentations, program recaps, and performance summaries
Education and Skills Required:
• Bachelor’s degree in marketing, Business, or a related field
• 1–3 years of relevant experience in marketing, sales, or a related role
• Strong project management skills with the ability to manage multiple priorities in a deadline driven environment
• Excellent written and verbal communication skills
◦ Ability to build professional relationships
◦ Ability to confidently deliver, engaging presentations/meetings
◦ Ability to tailor conversations to the end user
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
◦ Conditional formatting in MS Excel
◦ Text Functions (LEFT, RIGHT, MID TRIM CONCAT)
◦ XLOOKUP AND VLOOKUP
◦ Creating and using Pivot Tables
◦ Experience creating and managing PPT Decks to include:
▪ Animations
▪ Building custom branded templates
• Experience with tools such as Margin Minder highly desired
• Previous experience pulling reports and data using Power BI
• Demonstrated ability to collaborate effectively with cross functional teams
◦ Proactively supports teammates
◦ Ability to collaborate across multiple functions
◦ Can resolve minor conflicts independently
Additional Skills that will strengthen your candidacy:
• Experience working in Consumer-Packaged Goods/Fast-Moving Consumer Goods environment
• Experience working with a Direct-Store-Delivery (DSD) distribution company
• Exposure to creative workflows, or agency collaboration
• Experience with project management tools
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.
Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.
Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.
What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:
• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation
Coke Florida is searching for a Marketing Specialist (Shopper Marketing) based out of our Tampa HQ facility, working Monday - Friday from 8:00AM-5:00PM
What You Will do:
Coca Cola Beverages Florida is seeking an innovative, collaborative, and detail oriented Marketing Specialist to support shopper marketing initiatives within a fast paced consumer environment. In this role, you will support the activation of marketing programs at the point of purchase by coordinating cross functional partners, assisting customer teams, and managing day to day project execution that strengthens product visibility, shopper engagement, and brand loyalty within the convenience retail channel.
This role offers hands on exposure to shopper marketing planning and retail execution, building foundational skills across the full path to purchase.
Roles and Responsibilities:
• Coordinate the execution of shopper marketing programs that support brand, sales, and retail objectives
• Manage field requests for signage, merchandising assets, and promotional materials to support retail execution
• Source branded merchandise and support vendor relationships to ensure quality, cost efficiency, and timely delivery
• Provide project administration support including invoicing, budget tracking, timelines, and documentation
• Partner cross functionally with Creative, Sales, Product Lifecycle, and Accounting teams to deliver projects on time and within scope
• Create and distribute sales tools, presentations, program recaps, and performance summaries
Education and Skills Required:
• Bachelor’s degree in marketing, Business, or a related field
• 1–3 years of relevant experience in marketing, sales, or a related role
• Strong project management skills with the ability to manage multiple priorities in a deadline driven environment
• Excellent written and verbal communication skills
◦ Ability to build professional relationships
◦ Ability to confidently deliver, engaging presentations/meetings
◦ Ability to tailor conversations to the end user
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
◦ Conditional formatting in MS Excel
◦ Text Functions (LEFT, RIGHT, MID TRIM CONCAT)
◦ XLOOKUP AND VLOOKUP
◦ Creating and using Pivot Tables
◦ Experience creating and managing PPT Decks to include:
▪ Animations
▪ Building custom branded templates
• Experience with tools such as Margin Minder highly desired
• Previous experience pulling reports and data using Power BI
• Demonstrated ability to collaborate effectively with cross functional teams
◦ Proactively supports teammates
◦ Ability to collaborate across multiple functions
◦ Can resolve minor conflicts independently
Additional Skills that will strengthen your candidacy:
• Experience working in Consumer-Packaged Goods/Fast-Moving Consumer Goods environment
• Experience working with a Direct-Store-Delivery (DSD) distribution company
• Exposure to creative workflows, or agency collaboration
• Experience with project management tools
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.
Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.
Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.