We’re looking for a results-driven Digital Marketing Manager with strong experience in app growth to lead and scale mobile app acquisition and retention strategies. Key Responsibilities:

Plan and execute app growth strategies (user acquisition, activation, retention)
Manage paid campaigns across Meta, Google, TikTok, and other channels
Optimize app installs, CPI, CAC, and LTV
Work with tracking tools (AppsFlyer, Firebase, Adjust) to ensure accurate attribution
Run A/B tests on creatives, funnels, and app store listings (ASO)
Collaborate with design and product teams to improve user journey and conversion

Requirements

3–5+ years in digital marketing, with hands-on app growth experience
Proven experience working on GCC market.
Strong performance marketing background
Experience with mobile measurement partners (MMPs)
Data-driven mindset with solid analytical skills
Familiar with ASO and funnel optimization

Nice to Have: Experience with subscription-based apps Knowledge of CRM, push notifications, and lifecycle marketing Location : Dokki - Giza Type : Full-time

Digital Marketing Manager

Key skills

About this role

Requirements