Digital Marketing Account Manager

Pennock is a company focused on driving growth for premium e-commerce and DTC clients in the beauty, fashion, and lifestyle sectors. They are seeking a Digital Marketing Account Manager who will manage digital marketing campaigns, optimize performance, and lead strategic initiatives to ensure client success.

Responsibilities:

• Plan and execute all paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats
• Strategize and creative brief clients each month on new assets required for paid media goals to be met
• Act as our clients’ primary contact, managing expectations, deadlines, and all communications
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

• Plan and execute all paid digital marketing across channels including Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads, Programmatic, Video, Native, Rich Media, and Audio Ad formats
• Act as our clients' primary contact, managing expectations, deadlines, and all communications
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate