Senior Growth Marketing Manager

The Sage Group is seeking a Senior Growth Marketing Manager to lead the execution and optimization of growth campaign processes for a leading video platform. The role involves managing project operations, overseeing campaign execution, and developing data-driven growth strategies for evergreen marketing initiatives.

Responsibilities:

• Lead on Growth Management Operations: • Lead day-to-day campaign operations and program management in partnership with two Program Managers. • Oversee Program Managers to ensure timely, high-quality project delivery. • Partner with Channel Operations teams to ensure campaigns launch smoothly and on schedule. • Own and maintain the Growth Marketing Campaign tracker. • Build scalable templates for campaign planning, asset QA, and reporting. • Run QA processes for all campaign assets ahead of handoff to Operations. • Create and manage Growth Marketing templates (e.g., campaign timelines, reporting dashboards, campaign briefs). • Liaise with xfn teams (e.g. - Engineering) to troubleshoot campaigns • Continuously identify and implement process improvements to increase speed and efficiency. • Act as the main point of contact for cross-functional teams on Growth Marketing Operations tasks. • Partner closely with Go-to-Market (GTM) to build and maintain an editorial calendar for email campaigns. • Represent Growth Marketing in key meetings as needed
• Strategic & Execution Lead for Evergreen Growth campaigns: • Develop and execute a data-driven full lifecycle growth strategy for evergreen (streaming sporting event) Ticket campaigns with a focus on owned & operated channels (e.g. - Email) • Own the end-to-end strategy and execution of acquisition, renewal and winback campaigns (from ideation and targeting to creative optimization and performance analysis) • Conduct quantitative analysis of channel performance and user behavior to identify high-impact growth opportunities, incrementality improvement opportunities and inform strategic decisions • Build an experimentation plan leveraging A/B testing and other methodologies to deliver insights & optimization opportunities

Requirements:

• 5 years experience Growth Marketing or Demand Gen lead with strong project management experience to drive campaigns end to end, while managing stakeholders
• 3-5 years Campaign Management lead experience across owned & operated channels (e.g. - Email)
• 3-5 years of data analytics & reporting experience, insights for campaign optimization
• Has worked cross-functionally with Product Management, Engineering, and Creative teams
• Very comfortable with high ambiguity
• Strong attention to detail
• Strong project management and communication skills, to manage stakeholders
• Solution-oriented mindset and has strong problem-solving skills
• Proactive and ready to roll up sleeves to get stuff done
• Able to juggle multiple projects at once and can pivot when necessary
• Bonus if have worked in a Growth Marketing role at a FAANG or similar type of company (bonus if experienced with sports or streaming marketing experience)
• Has Agency management experience (not mandatory, nice to have)