Sr. Engagement Strategist, Marketing Applied Sciences

General Motors is a leading automotive company focused on delivering innovative solutions. The Sr. Engagement Strategist in the Marketing Applied Sciences team will leverage marketing analytics to provide actionable insights and drive performance optimization across various channels.

Responsibilities:

• Serve as a strategic partner to brand and performance marketing teams, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision making
• Lead end-to-end delivery of campaign performance analyses by connecting paid media, website engagement, audience strategy, and business context into a cohesive narrative
• Collaborate with data scientists, product managers, and channel leads to ensure accurate and timely delivery of measurement needs
• Use analytics tools (e.g., Databricks, Power BI) to independently explore data, validate findings, and build robust supporting analysis where needed
• Build clear, compelling narratives that translate complex data into business relevant insights and actionable recommendations for senior stakeholders
• Drive standardization and automation of recurring analyses where appropriate, freeing up time for deeper, more strategic work
• Proactively identify performance trends and opportunities for testing and optimization
• Contribute to MAS best practices, templates, and frameworks for measurement and communication

Requirements:

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field
• 6+ years of experience in media/performance marketing analytics or a related role
• Deep understanding of media performance KPIs, attribution concepts, and audience targeting
• Strong proficiency with PowerPoint and advanced Excel functions
• Proficiency with data visualization tools such as Power BI or Tableau
• Strong analytics thinking with attention to detail and a bias toward action
• Excellent written and verbal communication skills
• Ability to work effectively in a fast-paced, collaborative environment
• Proficiency with Databricks (SQL, Python) for querying, analyzing, and manipulating datasets
• Experience in automotive or consumer product marketing
• Hands-on experience with Adobe Analytics, Google Analytics, and media measurement platforms
• Working knowledge of campaign optimization and audience segmentation strategies
• Understanding of Generative AI prompt design and output validation