Marketing Manager (Contract)

Palo Alto Networks is looking for a Regional Marketing Manager (Contract) who will be instrumental in transforming the cybersecurity market. The role involves leading marketing initiatives to generate leads, drive pipeline acceleration, and execute account-based marketing strategies in alignment with business objectives.

Responsibilities:

• Planning and executing lead generation programs across multiple digital channels, including digital media programs, webinars, and virtual summits
• Organizing and hosting webinars and virtual events to engage customers and generate pipeline and leads
• Implementing marketing initiatives tailored to specific segment requirements by account, customer personas, and markets
• Collaborating with sales and data/analytics teams to identify high-potential accounts across segments that align with strategic goals
• Execute strategic ABM initiatives for top-tier accounts, designing and executing targeted campaigns
• Driving personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives
• Implementing ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email, digital, webinars, and events)
• Partnering with Sales Leaders to develop and execute high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration
• Further elevating and building sustained CXO relationships across segments through thought leadership initiatives and high-touch engagement
• Working closely across multiple cross-functional teams including the NAM campaign hub, global media team, data/insights team, ABM team, and reporting teams
• Collaborating with sales teams to align on strategy, focus, and priorities for your region and segments
• Ensuring seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences
• Providing comprehensive program measurement and reports on marketing programs
• Tracking, measuring, and optimizing ABM program performance using data-driven insights
• Reviewing and assessing the results of executed activities and plans to measure ROI