Senior Field Marketing Manager

Celigo is a modern Integration and Automation Platform (iPaaS) on a mission to simplify how companies integrate, automate, and optimize processes. The Senior Field Marketing Manager is responsible for driving regional and segment-based go-to-market execution, working cross-functionally with Sales, Operations, and Product to create demand and accelerate high-value deals.

Responsibilities:

• Own the development and execution of holistic, regional, and vertical-specific marketing strategies that directly map to territory pipeline and revenue goals
• Innovate ‘event-in-a-box' initiatives and scalable field motions, ensuring measurable impact and repeatability across territories
• Serve as the strategic marketing partner to Sales VPs and Directors, co-developing plans, setting quarterly priorities, and leading execution for top-tier target accounts
• Lead a robust, weekly communication cadence with regional Sales leadership to drive alignment, present commercial performance against shared metrics, and gather critical market intelligence to influence global strategy
• Act as the primary commercial bridge between regional sales teams and the broader marketing organization, ensuring a seamless, aligned, and optimized go-to-market motion
• Champion the execution of sales plays, owning enablement, measurable execution timelines, and closed-loop follow-up to demonstrate clear revenue attribution
• Embed into core sales rhythms (e.g., QBRs, team meetings) to provide strategic input and proactively uncover new opportunities for revenue acceleration
• Synthesize and deliver timely, high-level field insights and candid feedback to Global Campaign and Product Marketing Leads to shape and optimize core messaging, offers, and channel strategy
• Support 1:1 and 1:few ABM efforts, customizing campaigns for strategic accounts and industry verticals
• Partner with SDRs, AEs, and Campaign Leads to optimize outreach and conversion strategies
• Architect and execute high-impact regional executive events and roundtables targeting senior-level buyers (CIOs, CFOs, RevOps Leaders) and builders
• Negotiate and coordinate premium brand representation in key user group events (ERP - NetSuite, Microsoft) and industry associations to elevate market presence
• Collaborate on a strategy for a high-profile presence at major industry summits, ensuring alignment with global narrative and measurable lead capture
• Integrate key partner campaigns into the regional field strategy, working closely with Partner Marketing to maximize joint pipeline creation
• Lead co-marketing and co-hosting efforts with strategic partners on regionally relevant thought leadership and demand generation campaigns
• Work closely with the Digital Campaign Lead to inform and localize digital efforts for your regions
• Act as the voice of the field, providing structured feedback to Campaign Leads to influence messaging, offers, and channel mix
• Partner with Sales Ops to track influenced and sourced pipeline; adjust programs to maximize revenue impact
• Track and measure field program performance, report results, and continuously optimize for impact

Requirements:

• 5+ years of progressive experience in Field Marketing, Demand Generation, or a similar revenue-focused marketing role, preferably in a B2B SaaS environment
• Demonstrated experience leading cross-functional teams without direct authority and acting as a trusted advisor to senior executives
• Hands-on experience with HubSpot and Salesforce
• Deep understanding of the sales process, pipeline metrics, and how to allocate marketing budget for maximum ROI
• Ability to confidently discuss business impact and revenue forecasting with sales leadership
• Proven ability to operate with a high degree of independence, challenge existing norms with data-driven recommendations, and lead difficult conversations with internal stakeholders to drive better outcomes
• Strong analytical skills with the ability to turn data into action
• Ability to thrive in a fast-paced, agile environment
• Some travel will be required