Marketing Technology Operations Manager

Southern New Hampshire University is a team of innovators dedicated to transforming lives through education. The Marketing Technology Operations Manager will enhance marketing technology solutions to improve student engagement and communications, ensuring technical readiness and driving process improvements.

Responsibilities:

• Identify gaps in processes, surface inefficiencies, and equip the Martech team with the frameworks, documentation, and support needed to deliver scalable, high-quality solutions, leading technical operations
• Lead complex, cross-functional initiatives such as system audits, landing page optimization, and process reengineering. Identify opportunities to improve system performance, workflows, and implement scalable solutions that support long-term team growth and Martech innovation
• Use expertise in the marketing technology stack to manage the Marketing Technology workflow and team tasks
• Improve Marketing Technology processes and workflows for maximum efficiency
• Oversee the resolution of support tickets related to marketing technology and address issues as they arise
• Improve the user experience through the use of marketing technology and engagement strategies
• Maintain and drive continued adoption within SNHU's marketing technology stack by identifying opportunities for innovation and improvement
• Provide technical resources and expertise to the Martech team to ensure they have the resources and information needed to build automation workflows
• Translate technical requirements into clear, accessible information for non‑technical audiences
• Collaborate with partners across the organization to ensure that marketing technology solutions are scalable, functional, and aligned with organizational goals
• Monitor the health and deliverability of SNHU's email sending IP addresses
• Support the inception and delivery of marketing initiatives within the internal CRM portfolio, SIS, LMS, and other internal systems
• Attendance, punctuality, and reliability are essential functions of this role
• Other responsibilities as assigned

Requirements:

• 5+ years of experience implementing process improvements and workflows through technology
• 3+ years of experience managing Marketing Technology solutions, with a primary focus on Salesforce Marketing Cloud such as building email journeys and automations
• 3+ years of CRM experience
• Bachelor's degree
• Experience translating complex technical requirements into scalable solutions, improving marketing technology systems, and using data to support ongoing improvements