Copywriter & Marketing Manager - Lifecycle & AI Habit Building

The Sage Group is looking for a senior contract copywriter who can also act as a hands-on marketing manager to support their Lifecycle & Advocacy team. The role focuses on scaling AI habit building through effective messaging and campaign execution to enhance user engagement and advocacy.

Responsibilities:

• Write clear, plain-English, adoption-focused copy that helps users build lasting AI habits and see real value in their day-to-day work. Translate product and program inputs into messaging that drives repeat usage, deeper engagement, and advocacy across lifecycle email, in-product prompts, and community and learning touchpoints. Create short-form content, tips, and “next step” guidance that reduces friction and encourages continued use while maintaining an approachable, trustworthy, and benefit-driven tone
• Design and execute campaigns and nurture programs within established lifecycle strategies. Partner with lifecycle, product, and PMM teams to determine the right messaging, timing, channels, and cadence to move users along the AI adoption curve. Develop campaign structures, define key themes and CTAs, and translate strategy into clear plans, briefs, and timelines while coordinating cross-functionally to ensure alignment, manage dependencies, and deliver campaigns on schedule
• Scale successful experiments into repeatable, evergreen lifecycle programs by documenting frameworks, audience triggers, and performance insights, and turning high-performing pilots into standardized nurtures that can be efficiently reused
• Continuously optimize messaging and campaigns using data and user feedback. Analyze engagement, retention, and usage trends to refine copy and structure, and run A/B tests across subject lines, CTAs, formats, and sequences to improve re-engagement, progression, and advocacy. Build and maintain reusable messaging frameworks and templates that support users across different stages of AI adoption

Requirements:

• 7+ years of experience in copywriting, content, UX/product writing, or lifecycle and campaign marketing where writing is central to your role
• Proven ability to turn complex product and program information into clear, compelling content that drives action, supported by a strong portfolio
• Experience owning or contributing to end-to-end campaigns, from strategy and briefing through execution, measurement, and iteration, with a focus on post-onboarding lifecycle programs, product adoption, or customer education
• Highly organized and comfortable managing multiple workstreams, timelines, and stakeholders while collaborating effectively across cross-functional teams
• Proficient with tools like Jira and Confluence to stay aligned and keep work transparent
• Strong writing fundamentals, including clear narrative structure, user-centered messaging, and a well-developed sense of voice and tone
• Bachelor's degree in a relevant field or equivalent practical experience
• Experience with AI-powered SaaS products and user adoption patterns
• Familiarity with community, user groups, or advocacy programs
• Experience writing for multi-channel lifecycle journeys across email, in-product, and community or learning environments