Senior Manager, Product Marketing (FinTech)

Toast creates technology to help restaurants and local businesses succeed in a digital world. The Senior Manager, Product Marketing will define and evolve the product marketing strategy for Toast Payment Processing and FinTech products, partnering closely with Product and Marketing leadership to drive strategic initiatives and measurable business outcomes.

Responsibilities:

• Define and evolve the product marketing strategy in close partnership with Product and Marketing leadership, aligning customer needs, product vision, and business priorities
• Lead end-to-end go-to-market strategy for major launches and portfolio initiatives, from early product shaping through launch execution and post-launch optimization
• Serve as a senior thought partner to Product leadership, influencing roadmap prioritization through deep customer, market, and competitive insights
• Develop and scale differentiated positioning and messaging frameworks that articulate value across customer segments, use cases, and buying audiences
• Own and drive performance against key business metrics, including bottom-of-funnel conversion, attach rate, and adoption, partnering cross-functionally to deliver results
• Translate qualitative and quantitative insights into clear strategic recommendations that inform marketing investment, sales motion, and product strategy
• Partner closely with Sales Enablement and Sales leadership to elevate seller effectiveness through messaging, playbooks, and value-based talk tracks
• Act as a senior leader within Product Marketing, mentoring peers, raising the bar on strategic rigor and craft, and scaling impact through influence rather than direct authority

Requirements:

• 10+ years of experience across product marketing, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
• Financial Services, FinTech, Payment Processing or other ancillary industry experience
• Proven ability to lead complex, cross-functional initiatives and influence Director- and VP-level stakeholders without direct authority
• Strong track record of owning business outcomes, not just deliverables, within a growth-stage or scaled technology company
• Exceptional written and verbal communication skills, with the ability to distill complexity into clear, compelling narratives that drive alignment and action
• Highly data-driven, with strong analytical capabilities and comfort synthesizing insights across customer research, performance metrics, and market dynamics
• Demonstrated ability to anticipate customer needs and translate insights into durable product and go-to-market strategy
• Comfort operating in ambiguity, setting direction, and driving clarity and momentum across teams
• Experience leading product marketing for multi-product or platform portfolios
• Deep experience partnering with B2B Sales, including sales enablement and pipeline influence
• Familiarity with Salesforce, Chorus, SQL, Looker, or similar analytics tools
• Restaurant, hospitality, or vertical SaaS experience