Enterprise Account Based Marketing (ABM) Manager

Trek Health empowers provider organizations with AI-driven tools and insights to enhance commercial reimbursement outcomes. The Account-Based Marketing (ABM) Manager will lead the strategy for engaging high-value provider organizations and manage a team to produce customized reports that demonstrate Trek Health's value in complex enterprise sales cycles.

Responsibilities:

• Own account identification, segmentation, and prioritization for Trek Health’s ABM program, defining the highest-value provider organizations to pursue
• Develop and maintain target account lists based on ICP criteria, revenue opportunity, market dynamics, and sales input
• Build account-specific engagement plans aligned to buying committee structure, sales motions, and payer negotiation timelines
• Oversee the creation of highly customized, data-driven reports and insights used to open doors, advance conversations, and support enterprise deal cycles
• Manage and coach a team of four international resources responsible for research, report production, and account-level deliverables, ensuring quality, consistency, and timeliness
• Partner with Sales to align ABM activities to account plans, opportunity stages, and expansion goals
• Collaborate with Product Marketing to translate Trek Health insights, data assets, and platform capabilities into compelling, account-relevant narratives
• Coordinate ABM execution across channels such as 1:1 campaigns, executive outreach, sales-led presentations, and targeted content distribution
• Track and report on ABM performance, including account engagement, pipeline influence, opportunity progression, and revenue impact
• Continuously refine account selection and engagement strategy based on performance data, market feedback, and sales outcomes

Requirements:

• 5+ years of experience in B2B SaaS account-based marketing or strategic account engagement roles
• Proven experience owning account selection, prioritization, and ABM strategy for enterprise sales motions
• Success supporting complex, multi-stakeholder buying committees
• Experience managing offshore or international teams responsible for execution and delivery
• Strong ability to translate complex data and insights into clear, executive-level narratives
• Highly organized, detail-oriented, and comfortable managing multiple high-priority accounts simultaneously
• Analytical mindset with experience measuring ABM impact on pipeline and revenue
• ICP definition, account segmentation, and target account modeling
• Development of highly personalized, insight-driven ABM assets and programs
• Cross-functional collaboration with Sales, Product Marketing, and Revenue Operations
• Familiarity with CRM and ABM tooling to manage account lists and track engagement
• Comfort operating in fast-moving, early-stage environments with evolving processes