Senior Manager, B2B Marketing

ShopMy is revolutionizing the future of e-commerce by building the infrastructure for human-led curation at scale. The Senior Manager of B2B Marketing will own and scale ShopMy's B2B marketing function, focusing on demand generation, thought leadership, and pipeline development to drive acquisition and retention.

Responsibilities:

• Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
• Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
• Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
• Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
• Develop a thought leadership strategy that drives both demand generation and long-term brand retention
• Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
• Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers

Requirements:

• 7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company — demand gen background is valuable, but we're looking for someone who has operated across the full B2B marketing mix
• Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound
• Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced
• Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing
• Experience collaborating closely with both Sales and Customer Success — you understand both acquisition and expansion/upsell motions
• Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership
• Experience marketing to brand advertisers, retail buyers, or agency decision-makers
• Background in lifecycle or retention marketing for B2B audiences (email, education programs, in-product)
• Background in affiliate, creator, or influencer marketing technology
• Prior experience building pipeline programs with long (3+ month) sales cycles