Product Marketing Manager

Penn Foster Group is seeking a strategic, insight-driven product marketing leader to join the Consumer Marketing organization as Product Marketing Manager. This role is responsible for translating market, audience, and competitive insights into clear messaging and go-to-market strategies that drive growth. The manager will also support B2B marketing efforts and collaborate with various teams to enhance product positioning and campaign performance.

Responsibilities:

• Directly manage and develop a Product Marketing Specialist, setting priorities, providing coaching, and ensuring high-quality, on-time deliverables
• Develop and refine product messaging and positioning to ensure clarity and differentiation across program portfolios
• Conduct market research and synthesize insights to inform strategy, messaging, and campaign priorities
• Lead persona development and audience segmentation to guide targeting and personalization
• Own competitive intelligence (positioning, offerings, pricing, trends) and translate findings into actionable strategic recommendations
• Drive GTM strategy and enablement for new programs, features, and campaigns
• Create and maintain messaging toolkits and enablement materials (value props, proof points, FAQs, battlecards, pitch narratives)
• Partner with Brand Strategy & Voice to ensure positioning informs brand messaging and differentiation is reinforced in-market
• Partner with Content Strategy & Storytelling to provide audience insights, personas, and messaging inputs for content planning and personalization
• Align with Web and Growth Marketing teams to ensure messaging and segmentation support web, paid, nurture, and conversion efforts
• Collaborate with Product & CX teams on new program positioning, feature messaging, and feedback loops from learners and employers
• Support B2B marketing and sales enablement by supplying market data, learner outcomes, and competitive proof points for partner pitches and collateral

Requirements:

• 5+ years of experience in product marketing, market strategy, positioning, or related roles
• Demonstrated success developing messaging frameworks, personas, and segmentation that improve marketing performance
• Demonstrated ability to lead and develop junior talent, including experience directly managing or coaching a specialist-level marketer
• Strong competency in qualitative and quantitative market research methods and turning findings into strategy
• Proven ability to lead and enable go-to-market launches across cross-functional teams
• Experience supporting B2B marketing and/or sales enablement with proof points, narratives, and competitive materials
• Excellent strategic storytelling and writing skills with the ability to simplify complex offerings into persuasive messages
• Analytical fluency and comfort using performance, market, and win/loss data to guide decisions
• Strong project management and stakeholder alignment skills
• Ability to lead through influence, collaborate across teams, and remain comfortable in a fast-paced environment with multiple competing priorities
• Bachelor's degree in Business, Marketing, or a related field preferred