HealthEquityRemote
Senior Partner Marketing Manager
United States of America
Full Time
20 hours ago
$110,000 - $142,000 USD
Visa Sponsor
Key skills
Product marketingGrowth marketingDigital marketingPartner-led growthB2B2C growth modelsGo-to-market strategyMessaging frameworksDigital activationConversion optimizationLifecycle optimizationMobile marketingWeb marketingMarketing analyticsMarketing tools - BrazeMarketing tools - IterableMarketing tools - BranchMarketing tools - AppsFlyerMarketing tools - GA4Marketing tools - MixpanelMarketing tools - AmplitudeHealthcare industry experienceFintech industry experienceRegulated industries experienceExecutive communicationStakeholder influenceAnalyticsCommunication
About this role
HealthEquity is dedicated to empowering healthcare consumers to save and improve lives. The Senior Partner Marketing Manager will lead partner marketing strategies to drive growth through partner channels and enhance digital adoption, ensuring effective communication between various cross-functional teams.
Responsibilities:
- Own Retail HSA partner GTM strategy end-to-end: positioning, messaging, partner toolkits, and activation journeys
- Build differentiated Partner vs. Direct Retail strategies with clear goals, roles, and success metrics
- Develop scalable, repeatable partner playbooks to drive consistent growth and adoption
- Lead partner-facing enablement with simple, high-impact materials partners can deploy confidently
- Own value propositions and messaging frameworks across partner and direct channels
- Translate complex product + partner dynamics into clear, compelling narratives
- Influence product roadmap and experience design based on partner and member insights
- Lead integrated activation strategies across email, SMS, push, web, in-app, SEO, and paid media
- Design and optimize partner-driven and direct-to-consumer journeys from awareness → enrollment → funding → engagement
- Drive structured testing (A/B, multivariate, lifecycle experiments) to improve funnel performance
- Define KPI frameworks across partner and digital funnels (enrollment, funding, activation, engagement)
- Partner with Analytics, Product, and Marketing Ops to ensure instrumentation, attribution, and reporting are in place
- Diagnose performance gaps and continuously optimize key moments in the user journey
- Serve as the central marketing lead (“quarterback”) across Product, Partner, Legal, Analytics, Marketing Ops, and Lifecycle teams
- Drive GTM planning, execution, and post-launch optimization with clear accountability and timelines
- Align stakeholders across internal teams and external partners with clarity and confidence
Requirements:
- 6+ years in product, growth, or digital marketing
- Proven experience leading complex, cross-functional GTM initiatives
- Strong digital and performance mindset (conversion, activation, lifecycle optimization)
- Experience driving adoption across mobile, web, and ecosystem experiences
- Ability to simplify complexity into clear strategies, messaging, and execution plans
- Strong executive communication and stakeholder influence skills
- Experience in healthcare, fintech, or regulated industries
- Background in partner-led or B2B2C growth models
- Experience working closely with Product teams on discovery, roadmap, and launch planning
- Familiarity with tools such as Braze/Iterable, Branch/AppsFlyer, GA4, Mixpanel, or Amplitude