Manager, Marketing Operations

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. The Marketing Operations Manager will lead the marketing stack's technical architecture, oversee campaign execution, and manage marketing data to support the company's growth and innovation.

Responsibilities:

• Engineer the Marketing Infrastructure: Lead the people, processes, and technical architecture of our marketing stack. You will act as the "Technical Product Owner" for our tools, ensuring high-integrity data flow between systems
• Systems-Led Campaign Execution: Oversee the technical execution of marketing campaigns and ad-hoc business requests. You will translate marketing requirements into robust technical specifications, ensuring that every launch is tracking-ready, scalable, and integrated across the full stack
• Architect Complex Automations: Move beyond basic workflows to drive the implementation of sophisticated, AI-enhanced automation strategies. You’ll align tech and people to increase productivity and support Addepar’s rapid scaling
• Data & AI Strategy: Manage the marketing data in our database infrastructure (Databricks) to build custom tables, deep-dive dashboards, and predictive AI workflows. You will turn raw data into a strategic roadmap for the executive team
• Full-Lifecycle Calibration: Own and continuously optimize the technical lead lifecycle - from enrichment and privacy governance to complex scoring models, automated routing, and conversion rate optimization
• Cross-Functional Technical Liaison: Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer. You’ll be the bridge that ensures our systems talk to each other as fluently as our people do
• Compliance & Governance: Act as the guardian of our data, ensuring all tools and processes exceed Infosec policies and global communication standards
• Roadmap & Sprint Leadership: Drive the MarkOps roadmap using agile methodologies. You’ll lead sprint planning and participate in annual goal-setting, ensuring technical debt is managed while innovation thrives

Requirements:

• A minimum of 6 years of related experience with a Bachelor's degree (or equivalent), or 4+ years of experience paired with a Master's degree
• 4+ years of deep Marketo expertise, with a focus on advanced Salesforce integrations and the architecture of complex, multi-stage lead lifecycle workflows
• 2+ years of hands-on experience managing marketing data within Databricks (or similar database infrastructures)
• Proficient in building relational tables, designing performance dashboards, and deploying AI-driven workflows to automate insights
• 2+ years of experience leading hybrid or remote teams
• Proven success in scaling and optimizing lead management processes—including lifecycle stages, predictive scoring, automated routing, and CRO—all backed by rigorous performance metrics
• A deep understanding of the sales and marketing funnel, industry best practices, and the KPIs that drive B2B growth
• Extensive knowledge of Salesforce (SFDC) campaign hierarchies, complex attribution methodologies (First-Touch, Multi-Touch, U-Shaped), and executive-level dashboard builds
• Experience leading high-impact projects that bridge multiple teams and systems, ensuring technical alignment and seamless execution across the organization
• Exceptional interpersonal skills with the ability to 'translate' complex technical infrastructure into strategic narratives that influence senior leadership and key stakeholders